STRATEGI LINGUISTIK MEDIA PARIWISATA SELAMA PANDEMI COVID-19 DI JERMAN

This study discusses informative and persuasive linguistic strategies by Calvi and the realization of the use of linguistic strategies with interactional metadiscourse theory by Hyland & Tse. The purpose of this research is to find out the variations of the linguistic strategies used and how the linguistic strategies are realized. In this study used data in the form of words, clauses, and sentences. This research uses descriptive qualitative. Data sources were taken from the Deutsche Welle website in 4 articles, including 2 articles on informative strategies and 2 articles on persuasive strategies. Then based on this research it was found that the majority of data used in news articles in the Deutsche Welle media, namely persuasive strategies. Then in understanding the use of persuasive strategies, research is based on their use in interactional meta-narratives. So that the majority of data found in the actual implementation of the use of linguistic strategies used in the election on the official Deutsche Welle website are engagement markers then hedges on the official Deutsche Welle website. Thus, both of them explain how the goals of Engagement markers and Hedges are interrelated with the persuasive linguistic strategy used, namely by campaigning for a standard covid-19 lifestyle in Germany.Keywords: linguistic strategy, news, media

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