AbstrakLatar belakang dari penelitian ini adalah pentingnya penggunaan media pembelajaran. Media pembelajaran dapat mempengaruhi tercapainya tujuan pemnelajaran. Video interaktif merupakan salah satu media yang dapat digunakan dalam membantu proses pembelajaran, salah satunya materi kata ulang pada kuliner nusantnara bermuatan implikatur. Materi tersebut dikemas secara menarik, ringkas dengan tujuan agar mudah dipahami. Tujuan dari penelitian ini adalah untuk mendeskripsikan proses pengembangan media video interaktif  melalui metode ADDIE dan mendeskripsikan kualitas video dari aspek kevalidan, keefektifan, dan kepraktisan. Penelitian ini menggunakan metode pengemabangan RnD dengan model ADDIE yang terdiri dari lima tahap, yaitu analyz, design, develop, implementation, dan evaluation. Sumber data dari penelitian ini adalah pemelajar BIPA madya di Universitas Negeri Surabaya dengan menggunakan teknik pengumpulan data berupa validasi, observasi, tes, dan angket. Hasil penelitian yang diperoleh menunjukkan bahwa proses pengembangan media video interaktif untuk pembelajaran materi kata ulang pada kuliner nusantara bermuatan implikatur dengan menggunakan lima langkah ADDIE dapat dikategorikan layak untuk digunakan. Hal ini didasarkan pada aspek kevalidan 77,18% dengan kategori “layak”, aspek keefektifan 89% dengan kategori “sangat baik”, dan aspek kepraktisan 87% dengan kategori “sangat baik”. Hasil akhir penentuan kualitas media video interaktif menunjukkan presentasi sebesar 84,33%. Persentase nilai tersebut termasuk dalam kriteria sangat berkualitas. Jadi dapat disimpulkan bahwa media video interaktif materi kata ulang pada kuliner nusantara bermuatan implikatur dapat dinyatakan sebagai media pembelajaran yang berkualitas untuk digunakan dalam pembelajaran BIPA Madya.  Kata kunci: BIPA, implikatur, kuliner nusantara, video interaktif

AbstractThe background of this research is the importance of using learning media. Learning media can affect the achievement of learning objectives. Interactive video is one of the media that can be used to assist the learning process, one of which is the repetition of Indonesian cuisine which is full of implicatures. The material is packaged in an attractive, concise manner with the aim of making it easy to understand. The purpose of this study is to describe the process of developing interactive video media through the ADDIE method and to describe video quality from the aspects of validity, effectiveness and practicality. This study uses the RnD development method with the ADDIE model which consists of five stages, namely analysis, design, development, implementation, and evaluation. The data sources for this study were intermediate BIPA students at Surabaya State University using data collection techniques in the form of validation, observation, tests, and questionnaires. The research results obtained show that the process of developing interactive video media for learning the material for repeating words in Indonesian cuisine contains implicatures using the five ADDIE steps that can attract feasibility to use. This is based on the validity aspect of 77.18% in the "proper" category, the effectiveness aspect of 89% in the "very good" category, and the practicality aspect of 87% in the "very good" category. The final result of the drama quality of interactive video media for presentations is 84.33%. The percentage of these values is included in the criteria of very high quality. So it can be concluded that interactive video media on repeating Indonesian cuisine with implicatures can be stated as a quality learning medium for use in BIPA Intermediate learning. Keywords: BIPA, implicature, archipelago culinary, interactive video

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