Analisis Perilaku Pedagang ditinjau dari Perspektif Etika Bisnis Islam (Studi Kasus Thrift Seller Trend Trifting di Pasar Pagi Tugu Pahlawan Surabaya)

Analysis of Trader Behavior Reviewed from the Perspective of Islamic Business Ethics (Case Study of Thrift Seller Trend Thrifting at Tugu Pahlawan Morning Market, Surabaya)

Penelitian ini bertujuan untuk menganalisis perilaku pedagang thrift di Pasar Pagi Tugu Pahlawan, Surabaya, dari perspektif etika bisnis Islam. Fenomena thrifting yang sedang populer dianalisis menggunakan pendekatan fenomenologi untuk memahami pengalaman dan nilai-nilai yang melandasi praktik bisnis para pedagang. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui wawancara dan observasi langsung. Teknik purposive sampling diterapkan untuk menyeleksi informan yang relevan dengan tujuan penelitian. Hasil penelitian menunjukkan bahwa perilaku pedagang thrift mencerminkan prinsip-prinsip etika bisnis Islam, seperti kesatuan, keseimbangan, kebebasan, tanggung jawab, kebenaran, dan kebajikan. Pedagang thrift memadukan keuntungan finansial dengan tanggung jawab sosial dan lingkungan, menjaga transparansi, serta menunjukkan integritas dalam praktik bisnis. Mereka menjaga keseimbangan antara keuntungan pribadi dengan memberikan barang berkualitas kepada pembeli dengan harga terjangkau, mendukung daur ulang pakaian, dan mengurangi limbah tekstil. Selain itu, pedagang menjalankan bisnis secara kreatif dan inovatif, namun tetap menjaga kejujuran dalam menggambarkan kondisi barang yang dijual. Penelitian ini menyimpulkan bahwa praktik bisnis pedagang thrift di Surabaya tidak hanya berorientasi pada keuntungan ekonomi, tetapi juga berkontribusi pada pelestarian lingkungan dan pemberdayaan sosial. Studi ini memberikan wawasan tentang bagaimana prinsip etika bisnis Islam dapat diterapkan dalam konteks bisnis modern, khususnya dalam mendukung keberlanjutan sosial dan lingkungan.

Kata Kunci: thrifting, etika bisnis Islam, dan perilaku pedagang

This research aims to analyze the behavior of thrift traders at Pasar Pagi Tugu Pahlawan, Surabaya, from the perspective of Islamic business ethics. The popular thrifting phenomenon is analyzed using a phenomenological approach to understand the experiences and values ​​that underlie the business practices of traders. This research uses qualitative methods by collecting data through interviews and direct observation. Purposive sampling technique was applied to select informants who were relevant to the research objectives. The research results show that thrifty traders' behavior reflects the principles of Islamic business ethics, such as unity, balance, freedom, responsibility, truth and prosperity. Thrift traders combine financial profits with social and environmental responsibility, maintaining transparency and demonstrating integrity in business practices. They maintain a balance between personal profit by providing quality goods to buyers at affordable prices, supporting clothing recycling, and reducing textile waste. Apart from that, traders run their business creatively and innovatively, but still maintain honesty in describing the condition of the goods they sell. This research concludes that the business practices of thrift traders in Surabaya do not only focus on economic profits, but also contribute to environmental preservation and social empowerment. This study provides insight into how the principles of Islamic business ethics can be applied in a modern business context, particularly in supporting social and environmental goodwill.

Keywords: thrifting, Islamic business ethics, and trader behavior