ANALISIS DAMPAK PENGEMBANGAN WISATA EDUKASI KAMPUNG COKLAT TERHADAP PEREKONOMIAN MASYARAKAT DESA PLOSOREJO KECAMATAN KADEMANGAN BLITAR

ANALYSIS OF THE IMPACT OF EDUCATIONAL TOURISM DEVELOPMENT OF KAMPUNG COKLAT ON THE ECONOMY OF THE COMMUNITY OF PLOSOREJO VILLAGE, KADEMANGAN DISTRICT BLITAR

Kampung Coklat merupakan destinasi wisata Edukasi di Kabupaten Blitar. Suatu destinasi wisata tidak terlepas dari pengembangannya, pengembangan destinasi wisata pasti berdampak pada perekonomian masyarakat disekitarnya. Penelitian dilakukan untuk menganalisis: (1) Pengembangan Wisata Edukasi Kampung Coklat (2) Dampak Pengembangan Wisata terhadap perekonomian masyarakat (3) presepsi masyarakat terhadap perubahan perekonomian setelah adanya pengembangan wisata. Populasi penelitian yaitu masyarakat desa Plosorejo yang terdiri dari Pengelola wisata dan pelaku Usaha di sekitar Wisata. Penelitian menggunakan sampel jenuh, jenis penelitian menggunakan pendekatan deskriptif kualitatif dengan analisis data Miles dan Huberman dengan tahap pengumpulan data, reduksi data, display data, dan penarikan kesimpulan. Hasil penelitian menunjukkan: (1) Pengembangan Wisata Edukasi Kampung Coklat saat ini (2) pengembangan Wisata Edukasi Kampung Coklat berdampak positif terhadap perekonomian masyarakat yaitu: naiknya pendapatan masyarakat, meningkatnya peluang kerja, memudahkan masyarakat untuk mencari pekerjaan, meningkatnya peluang usaha, dan mendorong aktifitas berwirausaha masyarakat (3) timbulnya presepsi baik di masyarakat terhadap perubahan perekonomian setelah pengembangan wisata.

Kata kunci: Pariwisata, Dampak, Ekonomi, Presepsi

Kampung Coklat is an educational tourism destination in Blitar. A tourist destination cannot be separated from its development, the development of tourist destinations must have an impact on the economy of the local community. The study was conducted to analyze: (1) Development of Kampung Coklat Educational Tourism (2) Impact of Tourism Development on the community's economy (3) public perception of economic changes after tourism development. The research population is the Plosorejo village people which consists of tourism managers and business actors around tourism. This study used a saturated sample, this type of research uses a qualitative descriptive approach with data analysis of Miles and Huberman with the stages of data collection, data reduction, data display, and drawing conclusions. The results showed: (1) The current development of Kampung Chocolate Educational Tourism (2) the development of Kampung Coklat Educational Tourism has a positive impact on the community's economy, which are: increasing public income, increasing job opportunities, making it easier for people to find work, increasing business opportunities, and encouraging public in entrepreneurship activities (3) the emergence of good perceptions by public towards economic changes after tourism development.

Keywords: Tourism, Impact, Economy, Perception