The Role of Destination Images, e-WOM, and Travel Constraints to Visit Intention Beach Tourism in the Surabaya, East Java.

Kawasan Pantai Kenjeran merupakan wisata alam yang berupa pantai di dekat pusat Kota Surabaya. Pantai Kenjeran telah lama dibuka untuk umum dan melakukan berbagai pengembangan destinasi wisata, namun jumlah pengunjung wisata Pantai Kenjeran mengalami penurunan. Penelitian ini bertujuan untuk menganalisis dan membahas pengaruh citra destinasi, e-WOM, dan travel constraints terhadap niat berkunjung calon pengunjung Pantai Kenjeran Kota Surabaya. Penelitian ini menggunakan metode kuantitatif. Sampel berjumlah 200 responden dengan teknik nonprobability sampling dan metode yang digunakan adalah judgmental sampling. Data diolah menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan adanya pengaruh positif pada variabel citra destinasi terhadap niat berkunjung, kemudian variabel e-WOM tidak berpengaruh terhadap niat berkunjung calon pengunjung, serta variabel travel constraints berpengaruh negatif terhadap niat berkunjung ke Pantai Kenjeran.

Kenjeran Beach area is a natural tourism in the form of a beach near the center of Surabaya. Kenjeran Beach has long been opened to the public and has developed various tourist destinations, but the number of visitors to Kenjeran Beach has decreased. This study aims to analyze and discuss the influence of destination images, e-WOM, and travel constraints on visit intention of Kenjeran Beach in Surabaya. This research uses quantitative methods. The sample consisted of 200 respondents with nonprobability sampling techniques and the method used was judgmental sampling. Data were processed using multiple linear regression analysis. The results showed a positive effect on the destination image on visit intention, then the e-WOM variable had no effect on visit intention, and the travel constraints variable had a negative effect on visit intention Kenjeran Beach.