Jersey authnetic Persebaya menjadai jersey tim sepak bola Indonesia paling banyak terjual pada tahun 2017 dan 2018. Selain itu, jersey authentic Persebaya juga diklaim sebagai jersey tercanggih yang ada di Indonesia karena menggunakan bahan dasar croco serta menggunakan teknologi anti uv dan anti odor.  Namun jersey authentic  Persebaya justru gagal menjadi jersey terbaik liga Indonesi. Jersey authentic Persebaya kalah bersaing dengan jersey milik tim lain yang dijual dengan harga lebih murah, dan tanpa dilengkapi teknologi tertentu.

Penelitian ini bertujuan untuk menganalisis pengaruh antara brand love dan brand trust terhadap repurchase intention melalui word of mouth sebagai variabel intervening. Teknik pengambilan sampel yang digunakan adalah non- probability sampling dengan metode judgemental sampling. Sampel yang digunakan sebanyak 110 orang, dengan kriteria responden berusia 19 - 41 tahun dan sudah pernah membeli jersey authentic Persebaya di Persebaya Store. Skala pengukuran menggunakan skala likert, teknik pengumpulan data yang digunakan adalah penyebaran angket., dan teknik analisis data dengan menggunakan path analysis.

Hasil penelitian menunjukkan bahwa terdapat pengaruh positif signifikan antara brand love terhadap word of mouth dan brand love terhadap repurchase intention. Namun, tidak terdapat pengaruh signifikan antara brand trust terhadap repurchase intention dan  brand trust terhadap word of mouth. Lebih lanjut lagi, word of mouth  berpengaruh positif signifikan terhadap repurchase intention. Penelitian ini sekaligus membuktian bahwa word of mouth mampu memediasi hubungan antara brand love terhadap repurchase intention, namun word of mouth tidak memediasi pengaruh antara brand trust terhadap repurchase intention.

Persebaya authnetic jerseys are the most widely sold soccer jersey of Indonesia in 2017 and 2018. In addition, the authentic Persebaya jersey is also claimed to be the most sophisticated jersey in Indonesia because it uses the basic ingredients of croco and uses anti-UV and anti-odor technology. But the Persebaya authentic jersey failed to become the best jersey in the Indonesian league. Authentic Jersey Persebaya unable to compete with other teams' jerseys that are sold at lower prices, and without certain technology.

This study aims to analyze the effect of brand love and brand trust on repurchase intention through word of mouth as an intervening variable. The sampling technique used is non-probability sampling with the judgmental sampling method. The sample used was 110 people, with the criteria of respondents aged 19-41 years and who have already bought authentic Persebaya jersey at the Persebaya Store. The measurement scale uses a likert scale, data collection techniques used by distributing questionnaires, and data analysis technique using path analysis.

The results showed that there was a significant positive effect between brand love on word of mouth and brand love on repurchase intention. However, there is no significant effect between brand trust on repurchase intention and brand trust on word of mouth. Furthermore, word of mouth has a significant positive effect on repurchase intention. This research also proves that word of mouth is able to mediate the relationship between brand love and repurchase intention, but word of mouth does not mediate the effect of brand trust on repurchase intention