PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN EKONOMI DIGITAL TERHADAP KEBERHASILAN USAHA (STUDI KASUS: PEDAGANG PASAR BLAURAN BARU SURABAYA)

THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND DIGITAL ECONOMY ON BUSINESS SUCCESS (CASE STUDY: TRADERS AT BLAURAN BARU MARKET, SURABAYA)

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor penting bagi perekonomian nasional. Perkembangan jumlah UMKM yang tidak selaras dengan pemahaman kewirausahaan dan pemanfaatan teknologi dapat memengaruhi tingkat keberhasilan usaha. Penelitian ini bertujuan mengkaji pengaruh Pendidikan Kewirausahaan dan Ekonomi Digital terhadap Keberhasilan Usaha pedagang, khususnya pada konteks pedagang Pasar Blauran Baru Surabaya. Menggunakan metode kuantitatif deskriptif, data dikumpulkan melalui penyebaran kuesioner. Hasil penelitian menunjukkan bahwa Pendidikan Kewirausahaan secara parsial berpengaruh signifikan terhadap Keberhasilan Usaha. Namun, secara parsial, Ekonomi Digital tidak berpengaruh signifikan terhadap Keberhasilan Usaha. Meskipun demikian, secara simultan, kedua variabel ini (Pendidikan Kewirausahaan dan Ekonomi Digital) bersama-sama berpengaruh signifikan terhadap Keberhasilan Usaha.

Kata Kunci: Ekonomi Digital, Keberhasilan Usaha, Pendidikan Kewirausahaan

Micro, Small, and Medium Enterprises (MSMEs) are an important sector for the national economy. The development of the number of MSMEs that are not in line with the understanding of entrepreneurship and the use of technology can affect the level of business success. This study aims to examine the influence of Entrepreneurship Education and Digital Economy on the Business Success of traders, especially in the context of traders of the Blauran Baru Market Surabaya. Using a descriptive quantitative method, data was collected through the distribution of questionnaires. The results of the study show that Entrepreneurship Education partially has a significant effect on Business Success. However, partially, the Digital Economy does not have a significant effect on Business Success. However, simultaneously, these two variables (Entrepreneurship Education and Digital Economy) together have a significant effect on Business Success.

Key Words: Business Success, Digital Economy, Entrepreneurship EducationKey Words: Business Success, Digital Economy, Entrepreneurship Education