Faktor-faktor yang Mempengaruhi Minat Investasi Mahasiswa Jawa Timur di Pasar Modal
Factors Affecting East Java Students Investment Interest in the Capital Market
Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan investasi, modal minimal investasi, persepsi risiko, dan social media influencer terhadap minat investasi mahasiswa Jawa Timur di Pasar Modal. Penelitian ini menggunakan jenis penelitian kuantitatif dengan sumber data primer yang diperoleh melalui kuesioner. Sampel yang digunakan dalam penelitian ini 400 mahasiswa. Metode analisis data yang digunakan adalah Structural Equation Model-Partial Least Square (SEM-PLS) dengan menggunakan alat statistik SmartPLS versi 3.2.9. Hasil penelitian menunjukkan bahwa pengetahuan investasi, modal minimal investasi, dan social media influencer berpengaruh positif terhadap minat investasi mahasiswa Jawa Timur di Pasar Modal. Sedangkan persepsi risiko tidak berpengaruh terhadap minat investasi mahasiswa Jawa Timur di Pasar Modal.
Kata Kunci: Pengetahuan Investasi, Modal Minimal Investasi, Persepsi Risiko, Social Media Influencer, Minat Investasi
The purpose of research is to determine the effect of investment knowledge, minimum investment capital, risk perception, and social media influencers on East Java students’ investment interest in the capital market. This study uses a type quantitative research with primary data sources obtained through questionnaires. The sample used in this study was 400 students. The data analysis method used is Structural Equation Model-Partial Least Square (SEM-PLS) using the SmartPLS version 3.2.9 statistical tool. The results show that investment knowledge, minimum investment capital, and social media influencers have a positive effect on East Java students’ investment interest in the capital market. Meanwhile, the perception of risk has no effect on East Java students’ interest in investing in the capital market.
Keywords: Investment Interest, Investment Knowledge, Minimum Investment Capital, Risk Perception, Social Media Influencer