PENGARUH RETURN ON INVESTMENT (ROI), ECONOMIC VALUE ADDED (EVA) DAN MARKET VALUE ADDED (MVA) TERHADAP RETURN SAHAM (Studi pada Perusahaan Sektor Kesehatan dan Subsektor Telekomunikasi yang Terdaftar di BEI Periode 2019 – 2021)

THE EFFECT OF RETURN ON INVESTMENT (ROI), ECONOMIC VALUE ADDED (EVA) AND MARKET VALUE ADDED (MVA) ON STOCK RETURN (Study of Health Sector Companies and Telecommunications Subsectors Listed on the IDX 2019 – 2021 Period)

Tujuan Penelitian ini adalah untuk mengetahui pengaruh Return on Investment (ROI), Economic Value Added (EVA) dan Market Value Added (MVA) terhadap return saham pada perusahaan sektor kesehatan dan subsektor telekomunikasi yang terdaftar di Bursa Efek Indonesia dengan periode penelitian dari tahun 2019 hingga 2021. Sampel penelitian ditentukan berdasarkan teknik purposive sampling yang menghasilkan sebanyak 99 data. Teknik analisis data bersifat kuantitatif dan hipotesis diuji menggunakan analisis regresi berganda dengan software SPSS versi 26. Berdasarkan hasil analisis yang telah dilakukan menunjukkan bahwa secara simultan variabel ROI, EVA dan MVA memiliki pengaruh terhadap return saham. Sedangkan secara parsial, diperoleh hasil bahwa Return on Investment berpengaruh positif terhadap return saham sedangkan Economic Value Added dan Market Value Added tidak berpengaruh terhadap return saham. 

Kata Kunci: Return Saham, Return on Investment (ROI), Economic Value Added (EVA), Market Value Added (MVA)

The purpose of this study was to determine the effect of Return on Investment (ROI), Economic Value Added (EVA) and Market Value Added (MVA) on stock returns in health sector companies and the telecommunications subsector listed on the Indonesia Stock Exchange with a research period from 2019 to 2021. The research sample was determined based on a purposive sampling technique which produced a total of 99 data. The data analysis technique is quantitative and the hypothesis is tested using multiple regression analysis with SPSS version 26 software. Based on the results of the analysis that has been carried out, it shows that simultaneously the variables ROI, EVA and MVA have an influence on stock returns. Meanwhile, partially, the results show that Return on Investment has a positive effect on stock returns, while Economic Value Added and Market Value Added have no effect on stock returns.

Keywords: Stock Return, Return on Investment (ROI), Economic Value Added (EVA), Market Value Added (MVA)