PENGEMBANGAN MODEL PROBLEM SOCIAL ENTREPRENEURSHIP UNTUK MENINGKATKAN KEMANDIRIAN, KREATIVITAS DAN PERSONAL SOCIAL RESPONSIBILITY MAHASISWA PADA MATA KULIAH DKV PACKAGING

DEVELOPMENT OF A PROBLEM SOCIAL ENTREPRENEURSHIP MODEL TO INCREASE STUDENT INDEPENDENCE, CREATIVITY AND PERSONAL SOCIAL RESPONSIBILITY IN DKV PACKAGING COURSE

Model Problem Social Entrepreneurship adalah pendekatan pembelajaran yang menggabungkan Problem-based Learning dan Social Entrepreneurship dengan menggunakan masalah dunia nyata untuk mengembangkan keterampilan pemecahan masalah, menciptakan solusi kreatif, inovatif dan memberikan dampak sosial positif. Dengan mengintegrasikan pengalaman nyata, interaksi, pemecahan masalah, kewirausahaan sosial, dan kolaborasi, model ini memberikan landasan yang kokoh bagi pembelajaran yang berkelanjutan dan mempersiapkan mahasiswa untuk menjadi agen perubahan sosial yang berdampak positif bagi masyarakat dan lingkungan.

Penelitian ini bertujuan untuk menguji tingkat kelayakan model Problem Social Entrepreneurship dalam merancang desain kemasan pada mata kuliah DKV Packaging dan Menguji penggunaan model Problem Social Entrepreneurship dapat meningkatkan kemandirian, kreativitas dan personal social responsibility mahasiswa pada mata kuliah DKV Packaging.

Prosedur penelitian pengembangan model Problem Social Entrepreneurship ini mengadaptasi langkah The Systematic Design of Instruction Dick, Carey and Carey. Instrumen pengumpul data terdiri atas angket lembar validasi, lembar observasi dan kuesioner respon mahasiswa. Subjek ujicoba dalam penelitian pengembangan ini adalah 70 orang mahasiswa. Metode pengumpulan data dengan wawancara, angket, observasi dan dokumentasi. Uji coba dilaksanakan melalui uji coba perorangan, uji coba kelompok kecil dan uji coba lapangan yang dianalisis dengan cara analisis deskriptif kualitatif dan kuantitatif.

Hasil penelitian menunjukkan bahwa pengembangan Model Pembelajaran Problem Social Entrepreneurship memiliki tingkat kelayakan dengan persentase rata-rata keseluruhan sebesar 100% (sangat baik) dalam merancang desain kemasan pada mata kuliah DKV Packaging dan berdasarkan hasil pengujian post-test control group design dengan nilai signifikasi 0,000 < 0,05 maka dapat dinyatakan penggunaan Model Problem Social Entrepreneurship dapat meningkatkan kemandirian, kreativitas dan personal social responsibility mahasiswa pada mata kuliah DKV Packaging.  

Kata Kunci: Model Problem Social Entrepreneurship, Kemandirian, Kreativitas, Personal Social Responsibility.

The Problem Social Entrepreneurship model is a learning approach that combines Problem-based Learning and Social Entrepreneurship by using real-world problems to develop problem-solving skills, create creative, innovative solutions and provide positive social impact. By integrating real-world experiences, interactions, problem-solving, social entrepreneurship, and collaboration, this model provides a solid foundation for continuous learning and prepares students to become agents of social change that positively impact society and the environment.

This study aims to test the feasibility level of the Problem Social Entrepreneurship model in designing packaging designs in the DKV Packaging course and test the use of the Problem Social Entrepreneurship model can increase the independence, creativity and personal social responsibility of students in the DKV Packaging course.

The research procedure for the development of the Problem Social Entrepreneurship model adapts the steps of The Systematic Design of Instruction Dick, Carey and Carey. The data collection instruments consisted of questionnaires, validation sheets, observation sheets, and student response questionnaires. The subjects of the trial in this development research are 70 students. Data collection methods include interviews, questionnaires, observations and documentation. The trial was carried out through individual trials, small group trials and field trials which were analyzed by means of qualitative and quantitative descriptive analysis.

The results of the study show that the development of the Problem Social Entrepreneurship  Learning Model has a feasibility level with an overall average percentage of 100% (very good) in designing packaging designs in the DKV Packaging course  and based on the results  of the post-test control group design test with a significance value of 0.000 < 0.05, it can be stated that the use of the Problem Social Entrepreneurship Model can be stated can increase student independence, creativity and personal social responsibility in the DKV Packaging course.  

Keywords: Social Entrepreneurship Problem Model, Independence, Creativity, Personal Social Responsibility.