PENGEMBANGAN E-MODUL BERBASIS PENDEKATAN SAINTIFIK PADA MATA PELAJARAN MARKETING KOMPETENSI DASAR MENGANALISIS SEGMENTASI PASAR DI KELAS X SMK NEGERI 1 JOMBANG

DEVELOPMENT OF E-MODULE BASED ON A SCIENTIFIC APPROACH ON THE SUBJECT OF MARKETING BASIC COMPETENCE TO ANALYZE MARKET SEGMENTATION IN CLASS X SMK NEGERI 1 JOMBANG

Pembelajaran berdasarkan kurikulum 2013 revisi 2017 merupakan suatu pembelajaran yang bersifat kompleks sehingga diperlukan bahan ajar yang bersifat mandiri dan sesuai kurikulum untuk peserta didik. Riset ini bertujuan 1) mendeskripsikan  proses pengembangan E-Modul berbasis pendekatan saintifik, 2) menguji kelayakan E-Modul berbasis pendekatan saintifik, 3) mengetahui respon peserta didik terhadap E-Modul berbasis pendekatan saintifik. Penelitian ini mengadopsi model pengembangan 4D yakni pendefinisian, perancangan, pengembangan dan penyebaran. Namun penelitian hanya pada tahap pengembangan. Hasil menunjukkan validasi ahli materi diperoleh 81,7%, ahli grafis 91,4%, dan ahli bahasa 74,2%, sehingga E-Modul berbasis pendekatan saintifik memeperoleh nilai keseluruhan 82,4% dengan kriteria “sangat layak”. Hasil uji coba terbatas diperoleh 90% dan uji coba lapangan 92,3%.

Learning based on 2017 revised version of 2013 curriculum is a complex learning cause it required teaching materials that are independent and appropriate curriculum for students. This aims of this research are 1) describe the development process of E-Module based on scientific approach, 2) assess eligibility of E-Module based on scientific approach, and 3) gain knowledge student’s responses toward E-Module based on a scientific approach. This research adopted 4D model development that are define, design, develop, and disseminate. However this reserach only goes until develop stage.The results of those material expert in percentage are 81,7%, graphic expert 91,4% , and linguistic 74,2%, Therefore the E-Module based on scientific approach obtained an overall score of 82,4% with the criteria “very feasible”. A limited trial results obtained 90% , meanwhile  on site  obtained 92,3% for field trials.