Manajemen Program Parent - Teacher Gathering (PTG) untuk Meningkatkan Citra Lembaga (Studi Kasus di SD Negeri 2 Cakranegara - Mataram)

Management Of The Parent – Teacher Gathering Program to Enhace The Institution’s Image (Case Study at SD Negeri 2 Cakranegara – Mataram)

Penelitian ini bertujuan untuk mengetahui bagaimana manajemen program Parent – Teacher Gathering dalam membantu sekolah untuk meningkatkan citra lembaganya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang dikumpulkan melalui wawancara mendalam kepada kepala sekolah, koordinator humas, guru, orang tua dan kemitraan yang ikut bekerja sama dengan sekolah serta melalui observasi langsung selama kegiatan. Hasil penelitian menunjukkan bahwa keberhasilan program Parent – Teacher Gathering di SDN 2 Cakranegara sangat bergantung pada proses manajemennya yang berisi perencanaan, pengorganisasian, pelaksanaan dan pengevaluasianya yang komprehensif. Program ini dirancang untuk memperkuat komunikasi antara sekolah, orang tua dan kemitraan yang ikut berkontribusi langsung pada peningkatan citra positif sekolah di mata masyarakat. 

Kata kunci :  Citra Lembaga; Manajemen; Parent – Teacher Gathering

This research aims to find out how the management of the Parent – Teacher Gathering program in helping the school to improve its educational image. This research uses a qualitative approach with case study methods. Data were collected through in-depth interview with the head of school, public relations coordinator, teachers, parents, and partners who collaborate with the school, as well as through direct observation during the activities. The results of the research indicate that the success of the Parent – Teacher Gathering program at SDN 2 Cakranegara heavily depends on its managemet processes, which include comprehensive planning, organizing, implementation and evaluation. The program is designed to strengthen communication between the school, parents, and partners directly contributing to the positive image of the school in the eyes of the community

Keywords: Institutional Image; Management; Parent – Teacher Gathering