Aktivis Greenpeace Terhadap Deforestasi Di Blogosphere Indonesia

Greenpeace Activists On Deforestation In Indonesia’s Blogosphere

Penelitian ini bertujuan untuk mengkaji blogosphere Twitter dalam pembangunan realitas virtual terhadap pernyataan deforestasi oleh menteri lingkungan hidup dan kehutanan. Pernyataan menteri lingkungan hidup dan kehutanan memicu perbincangan publik atas kepentingan penyelenggaraan deforestasi. Deforestasi menjadi salah satu langkah realisasi pembangunan negara. Perbincangan publik pada blogosphere dibangkitkan balasan akun Greenpeace Indonesia kepada pernyataan menteri.

Penelitian menggunakan metode kualitatif 2.0 dengan pendekatan analisis hacking. Hasil penelitian menemukan bahwa blogosphere dapat membangun realitas virtual melalui keterlibatan aktif blogger/netter. Pembangunan realitas virtual terhadap isu deforestasi menghasilkan 3 perilaku virtual; (1) jargon file mengenai konflik agraria, krisis lingkungan, dan ekonomi hijau; (2) perilaku blogging meliputi anonimitas, likes, komentar, dan retweet pengguna; (3) konstruksi non-diskursif atas agregasi algoritma (hashtag, followers, hyperlink, dan wall).

Perilaku virtual mampu menyatukan opini publik dalam resistensi pembangunan melalui kebijakan deforestasi. Hasil penelitian juga menampilkan pemenangan blogosphere terhadap aktivisme lingkungan oleh publik dan Greenpeace Indonesia. Pemerintah menunjukkan perhatian terhadap reduksi implikasi emisi karbon dengan perkembangan teknologi energi berkelanjutan.
Kata kunci: deforestasi; blogosphere; Greenpeace Indonesia

    This research aimed to study about Twitter blogosphere in virtual reality establishment towards deforestation statement by minister of environment and forestry. Minister of environment and forestry statement has been provoked public discussion over the prominence of deforestation enforcement. Deforestation became one of the paces for realization of country development. Public discussion within blogosphere has been resurrect by replication of Greenpeace Indonesia account to minister’s statement.

This research had been applying qualitative 2.0 methods with hacking analysis approach. The results have found that blogosphere can build virtual reality through active involvement of blogger/netter. The establishment of virtual reality about deforestation issue are generating 3 virtual behaviors; (1) jargon file about agrarian conflict, environmental crisis, and green economy; (2) blogging behaviors such as anonymity, likes, comment, and user’s retweet; (3) Non-discursive construction on aggregation algorithm (hashtag, followers, hyperlink, and wall).

Virtual behaviors had been merged public opinion within development resistance through deforestation policies. This research also show blogosphere winning about environment activism by public and Greenpeace Indonesia. The government has been indicating attention towards reduction of carbon emission implications with sustainable energy technology development.
Keywords: deforestation; blogosphere; Greenpeace Indonesia