KOMUNIKASI PEMBERDAYAAN MASYARAKAT DESAWISATA NGEBEL KABUPATEN PONOROGO DALAM PENERAPAN COMMUNITY BASED TOURISM

COMMUNICATION OF COMMUNITY EMPOWERMENT OF NGEBEL TOURISM VILLAGE PONOROGO REGENCY IN THE IMPLEMENTATION OF COMMUNITY BASED TOURISM

Penelitian ini bertujuan untuk memahami dan menganalisi proses komunikasi masyarakat dalam program penerapan pariwisata berbasis masyarakat Desa Wisata Ngebel Kabupaten Ponorgo Jawa Timur yang merupakan ide dari hasil musyawarah Desa Ngebel dalam melibatkan masyarakat Desa Ngebel dengan tujuan meningkatkan kesejahteraan masyarakat melalui kearifan local yang ada secara optimal. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Pengambilan data dilakukan melalui wawancara langsung kepada actor-aktor maupun fasilitator yang terlibat dalam community based tourism Desa Wisata Ngebel seperti Kepala Desa, Pengelola Ngebel Advanture Park dan masyarakat. Hasil penelitian menunjukkan bahwa bahwa proses pemberdayaan masyarakat desa melalui program Desa Wisata Ngebel melalui komunikasi pemberdayaan yaitu penyampaian informasi dilakukan melalui kegiatan sosialisasi kepada masyarakat dengan melibatkan langsung masyarakat dalam menyalurkan gagasan melalui musyawarah dialogis dengan model komunikasi partisipatoris.

This study aims to understand and analyze the community communication process in the community based tourism implementation program of Ngebel Tourism Village, Ponorgo Regency, East Java, which is an idea from the results of Ngebel Village deliberations in involving the people of Ngebel Village with the aim of improving community welfare through local wisdom that exists optimally. This research uses a qualitative approach with a case study method. Data collection was carried out through direct interviews with actors and facilitators involved in community based tourism in Ngebel Tourism Village such as Village Heads, Ngebel Advanture Park Managers and the community. The results showed that the process of empowering rural communities through the Ngebel Tourism Village program through empowerment communication, namely the delivery of information was carried out through socialization activities to the community by directly involving the community in channeling ideas through dialogical deliberation with a participatory communication model.