Manajemen Humas Perguruan Tinggi untuk   Mewujudkan Reputasi Brand “World Class University” (Studi Kasus Universitas Gadjah Mada)

Humas Universitas Gadjah Mada dalam mewujudkan Reputasi Brand World Class University antar perguruan tinggi diketahui bahwa Humas UGM telah memberikan eksposur publikasi bertema global berdasarkan capaian ranking Internasional, dijadikan stakeholder, menjadi kampus terbaik Indonesia di level dunia. Penelitian ini menggunakan metode penelitian studi kasus dengan Teknik pengambilan data melalui wawancara untuk menggali manajemen kehumasan yang dilakukan oleh humas Universitas Gadjah Mada.

Kata Kunci : Humas Kampus, Reputasi Brand, World Class University

Public Relations of Gadjah Mada University in realizing the Brand Reputation of The World Class University between universities is known that UGM Public Relations has given exposure to global-themed publications based on international ranking achievements, made stakeholders, become the best campus of Indonesia at the world level. This research uses case study research method with data retrieval technique through interview to explore public relations management conducted by public relations of Gadjah Mada University.

Keywords : Public Relations of University, Brand Reputation, World Class University