PENGARUH ATRAKSI WISATA, AMENITAS DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA RELIGI MAKAM KH. ABDURRAHMAN WAHID

THE EFFECT OF TOURIST ATTRACTION, AMENITIES AND ACCESSIBILITY TO VISITING DECISION ON THE RELIGIOUS TOURISM OBJECT OF KH. ABDURRAHMAN WAHID CEMETERY

Setiap tahun wisatawan yang berkunjung di Wisata Religi Makam KH. Abdurrahman Wahid mengalami peningkatan. Keputusan berkunjung wisatawan dapat dipengaruhi oleh beberapa faktor yakni atraksi wisata, amenitas dan aksesibilitas. Tujuan penelitian ini untuk mengetahui pengaruh atraksi wisata, amenitas, dan aksesibilitas terhadap keputusan berkunjung pada objek Wisata Religi Makam KH. Abdurrahman Wahid. Metode penelitian yang digunakan adalah penelitian kuantitatif dan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel atraksi wisata dan variabel aksesibilitas berpengaruh positif dan signifikan terhadap keputusan berkunjung. Namun pada variabel amenitas tidak berpengaruh signifikan terhadap keputusan berkunjung. Secara simultan variabel atraksi wisata, amenitas dan aksesibilitas berpengaruh terhadap variabel keputusan berkunjung.

Every year, the number of tourist visit religious tourist attraction, KH. Abdurrahman Wahid cemetery increases. The tourist decision to visit a tourist attraction place can be influenced by several factors, such as tourist attractions, amenities and accessibility. The purpose of this research is to know the impact of tourist attractions, amenities, and accessibility to the decision of visit on the religious tourism KH. Abdurrahman Wahid cemetery. The research methods used are quantitative research and used multiple linear regression analyses. The results showed that tourist attraction variables and accessibility variables were positive and significant to the visiting decision. But the variable of amenities had no significant effect on the visiting decision. Simultaneously variable tourist attractions, amenities and accessibility affected the variable of visiting decisions.