Surabaya City Transportation
Department launched an innovation by utilizing electronic government, the GOBIS
application for Suroboyo Bus based on android and ios. The goal with the launch
of the GOBIS application is to facilitate the public in using public
transportation and attract public interest which in turn will reduce the number
of motor vehicles that cause congestion in the city of Surabaya. This study
aims to describe and analyze the innovation of GOBIS applications in the
Surabaya City Transportation Department.
The type of research used is
descriptive research with a qualitative approach. While the focus of research
uses innovation management theory according to Utomo, which consists of the
exploration of ideas and innovation needs, innovation incubation, dissemination
or diffusion of innovation, adoption / replication / modification of
innovations, and actualization of innovation. Data collection techniques are
interview, observation, and documentation techniques that are analyzed using
data analysis techniques according to Bogdan and Biklen, including data
reduction, data presentation, and drawing conclusions or verification.
The results of this study
indicate that the innovation of GOBIS application services owned by the
Surabaya City Transportation Department has been going well even though there
are obstacles in the implementation, but it has been resolved. This is
evidenced by the results of the analysis using innovation management factors,
among others, 1) Exploration of ideas and Innovation Needs, Surabaya City
Transportation Agency in creating innovation based on community needs related
to government transportation services. 2) Innovation Incubation or preparation
for the application of innovation, Surabaya City Transportation Department in
implementing the GOBIS application has prepared various needs. . 3)
Dissemination / Diffusion of innovations, in spreading its innovations the
Surabaya City Transportation Department uses a system of directly meeting with
the community in the routine activities of the City of Surabaya. 4) Adoption /
Replication / Modification of innovation, Surabaya City Transportation
Department in this stage has a procedure that must be carried out by other
agencies when adopting the GOBIS application. 5) Actualization of innovation,
Surabaya City Transportation Department in implementing the GOBIS application
so that it runs smoothly and conducts monitoring and evaluation activities
which are conducted once a month.