Strategi Pengembangan Kebun Raya Mangrove oleh Dinas Ketahanan Pangan dan Pertanian Kota Surabaya dalam Meningkatkan Daya Tarik Pengunjung Wisata (Studi Pada Kebun Raya Mangrove Gunung Anyar)

Development Strategy of Mangrove Botanical Garden by Department of Food Security and Agriculture Surabaya City in Increasing The Attractiveness Tourist Visitors (Study in Gunung Anyar Mangrove Botanical Garden)

Pengembangan Kebun Raya Mangrove Gunung Anyar di Kota Surabaya merupakan langkah penting dalam mempromosikan pengelolaan mangrove berkelanjutan dan mendukung pencapaian tujuan SDGs 2045. Penelitian ini bertujuan untuk mendeskripsikan strategi pengembangan Kebun Raya Mangrove Gunung Anyar dalam meningkatkan daya tarik pengunjung. Penelitian ini menggunakan metode deskriptif kualitatif dengan teori pengembangan wisata oleh Amerta (2019). Data dikumpulkan melalui observasi, dokumentasi, wawancara, dan analisis data sekunder. Subjek penelitian melibatkan 11 orang yang terdiri dari pengelola, pengunjung, dan masyarakat umum. Hasil penelitian menunjukkan bahwa strategi pengembangan kebun raya meliputi: (1) Attraction, dengan peningkatan koleksi tumbuhan, penambahan atraksi, kegiatan menarik dan paket wisata; (2) Amenity, diwujudkan melalui fasilitas ramah lingkungan dan ramah disabilitas seperti jogging track, banyaknya tempat sampah, tersedianya gazebo, toilet yang bersih; (3) Access, diwujudkan dengan adanya lahan parkir memadai, petunjuk arah, mobilisasi dengan buggy car, wifi gratis, dan informasi pemasaran yang jelas; (4) Ancillary, diwujudkan melalui pelatihan, pembinaan, monitoring, evaluasi dan kerjasama dengan masyarakat lokal, pihak swasta, universitas dan seluruh OPD di Kota Surabaya. Meskipun terdapat kendala seperti kurangnya partisipasi masyarakat, akses jalan yang sempit, kapasitas toilet dan musala terbatas, kurangnya transportasi publik dan kebutuhan pelatihan pada sumberdaya manusia, strategi pengembangan yang dilakukan dapat dikatakan cukup berhasil berdaya saing dan mampu mengembangkan daya tarik pengunjung dan keberlanjutan pengelolaan mangrove di Kebun Raya Mangrove Gunung Anyar. Penelitian ini terbatas pada satu lokasi, namun penelitian ini membuka peluang penelitian lanjutan untuk memperluas cakupan penelitian. Adapun saran yang diberikan meliputi perbaikan infrastruktur, penambahan toilet, peningkatan transportasi publik, dan pelatihan SDM dalam bahasa asing dan TI.

Kata Kunci: Manajemen Strategi, Strategi Pengembangan, Kebun Raya Mangrove

The development of Gunung Anyar Mangrove Botanical Garden in Surabaya City is an important step in promoting sustainable mangrove management and supporting the achievement of SDGs 2045. This research aims to describe the development strategy of the Gunung Anyar Mangrove Botanical Garden in improving the attractiveness of visitors. This research uses qualitative descriptive methods with the theory of tourism development by Amerta (2019). Data is collected through observations, documentation, interviews, and secondary data analysis. The subjects involved 11 people consisting of administrators, visitors, and the general public. The results of the research show that the development strategy of the garden includes: (1) Attraction, with increased collection of plants, the addition of attractions, attractive activities and tour packages; (2) Amenity, realized through environmentally friendly and disability-friendly facilities such as jogging tracks, abundance of garbage places, the availability of gazebo, clean toilets; (3) Access, realised with the presence of adequate parking space, directions, mobilization with buggy car, free wifi, and clear marketing information; (4) Ancillary, implemented through training, construction, monitoring, evaluation and cooperation with local communities, private entities, universities and the entire OPD in the city of Surabaya. Despite obstacles such as lack of public participation, narrow access to roads, limited capacity of toilets and toilets, lack of transportation and the need for training on human resources, the development strategy carried out can be said to be quite successful and competitive and able to develop the attractiveness of visitors and sustainability of mangrove management in Gunung Anyar Mangrove Botanical Garden. The research is limited to one location, but the research opens up opportunities for further research to broaden the scope of the research. As for the advice given, it includes infrastructure improvements, the addition of toilets, improved public transportation, and human resources training in foreign languages and IT.

Keywords: Strategy Management, Development Strategy, Mangrove Botanical Garden