PENGARUH USE Of SOSMED DAN MOTIVASI BERWIRAUSAHA TERHADAP MINAT BERWIRAUSAHA MELALUI VARIABEL INTERVENING EFIKASI DIRI

THE EFFECT USE OF SOSMED AND MOTIVATION ENTREPRENUERSHIP ON INTEREST ENTREPRENUERSHIP THROUGH INTERVENING VARIABLES SELF-EFFICACY

Penelitian dilatarbelakangi oleh rendahnya minat berwirausaha pada mahasiswa. Penelitian bertujuan melihat adanya pengaruh dari use of sosmed dan motivasi berwirausaha terhadap minat berwirausaha mahasiswa melalui variabel intervening efikasi diri. Jenis penelitian korelasional dengan pendekatan kuantitatif. Sampel penelitian sebanyak 121 orang mahasiswa prodi pendidikan ekonomi UNESA. Metode analisis data penelitian dengan WarpPLS. Hasil penelitian adalah (1) use of sosmed dan efikasi diri terhadap minat berwirausaha secara parsial berpengaruh signifikan dan positif; (2) motivasi berwirausaha terhadap efikasi diri secara parsial berpengaruh signifikan dan positif; (3) motivasi berwirausaha terhadap minat berwirausaha secara parsial tidak berpengaruh signifikan dan positif; (4) use of sosmed terhadap efikasi diri secara parsial tidak berpengaruh signifikan dan positif; (5) secara simultan variabel intervening efikasi diri tidak memediasi antara use of sosmed terhadap minat berwirausaha, tetapi memediasi antara variabel motivasi berwirausaha terhadap minat berwirausaha.

Research motivated by the low interest in entrepreneurship students. Research see the effect use of sosmed and entrepreneurship motivation on entrepreneurship interest through self-efficacy intervening variable. Research type correlational with a quantitative approach. Sampling research as 121 students economic education study program in UNESA. Data analysis method with WarpPLS. The results are (1) use of sosmed and self-efficacy on interest in entrepreneurship partially have a significant and positive effect; (2) entrepreneurial motivation on self-efficacy partially has a significant and positive effect; (3) entrepreneurial motivation on interest in entrepreneurship partially has no significant and positive effect; (4) the use of sosmed on self-efficacy partially has no significant and positive effect; (5) simultaneously the intervening variable self-efficacy does not mediate between use of sosmed and interest in entrepreneurship, but mediates between entrepreneurial motivation variables and interest in entrepreneurship.