KEBIJAKAN REDAKSIONAL BERITA MEDIA PERS BERBASIS TRENDING TOPIK MEDIA SOSIAL (Studi Kasus pada Surya.co.id)
EDITORIAL POLICY OF PRESS MEDIA NEWS BASED ON TRENDING SOCIAL MEDIA TOPICS (Case Study on Surya.co.id)
This research is entitled “Press Media News Editorial Policy Based on Social Media Trending Topics (Case Study on Surya.co.id)”. The presence of the internet can make it easier for individuals to do everything from time to time, one of which is to find information quickly and easily with the help of cyber media. The speed of cyber media in producing news cannot be separated from the existence of social media, especially trending topic X. This social media contains topics. This social media contains topics that are quite interesting for the newsroom of the press media. It even makes it easier for media workers to find news issues to produce news that is worth publishing. This phenomenon is a clear form of technological determinism. Changes in the habits of media workers can certainly also change the editorial policies of a media company. Using the Hierarchy of Media Content Influence Theory by Pamela J Shoemaker and Stephen D. Reese, this research was conducted using a qualitative description method including in-depth interviews, observation, and documentation with a case study research type. With the aim of knowing how the editorial policy at Surya.co.id, especially for news based on trending topic X, this study shows that Surya.co.id, which uses trending topic X as one of the determinants of issues and news material, at the individual level does not have much impact on editorial policy. Meanwhile, the media routine level in the form of editorial meetings, the organizational level in the form of editor-in-chief decisions, the extra-media level which includes news sources, advertisements, technology, and laws applied, as well as the ideological level in the form of freedom of speech greatly affect editorial policies at Surya.co.id. So the editorial policy in this media is inseparable from these levels, especially the ideological level. Because in Surya.co.id ideology is the basis of the entire policy, it means that any issue and from anyone can be made as news in Surya.co.id.