PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN FACIAL FOAM BERLABEL FOR MEN UNTUK KONSUMEN PRIA
THE INFLUENCE OF PRODUCT QUALITY ON THE PURCHASE DECISION OF FACIAL FOAM LABELED FOR MEN FOR MALE CONSUMERS
ALIFIA SHAFIRA YUSNI
Program Studi S1 Pendidikan Tata Rias, Fakultas Teknik, Universitas Negeri Surabaya
alifiayusni16059@mhs.unesa.ac.id
Maspiyah1, Nia Kusstianti2, Biyan Yesi Wilujeng3
Dosen Program Studi S1 Pendidikan Tata Rias, Fakultas Teknik, Universitas Negeri Surabaya
maspiyah@unesa.ac.id
Tujuan studi berikut yakni guna memberi bukti empiris, pemahaman, serta pengetahuan yang berkaitan pada pengaruh kualitas produk terhadap keputusan pembelian facial foam berlabel for men untuk konsumen pria di SMA Negeri Senduro. Studi berikut memakai penelitian kuantitatif. Sumber data utama ialah data primer memakai instrument penelitian dan skala pengukuran melalui metode menyebarkan kuesioner online memakai google form. Populasi studi berikut berjumlah 315 orang dengan memakai metode simple random sampling sehingga didapatkan sample 30 orang siswa dan diperoleh 30 hasil responden yang memenuhi minimun jumlah responden. Penelitian dilaksanakan menggunakan metode survey pada SMA Negeri Senduro serta dianalisis menggunakan uji statistik analisis regresi sederhana. Temuan penelitian menjelaskan bahwasanya ada pengaruh signifikan kualitas produk terhadap keputusan pembelian facial foam berlabel for men.
Kata Kunci : Kualitas Produk, Facial Foam
ABSTRACT
Cosmetology Education S1 Study Program, Faculty of Engineering, Surabaya State University
Lecturer in the Bachelor of Cosmetology Education Study Program, Faculty of Engineering, Surabaya State University
The main objective of this research was to gather empirical evidence and gain understanding about how product quality impacts the purchasing decisions of male consumers at SMA Negeri Senduro, specifically in the context of facial foam products labeled for men. The study employed a quantitative research approach, and the primary data was collected through online questionnaires distributed via Google Forms. The total population for the study was 315 people, and a sample of 30 students was randomly selected using a simple random sampling method. Eventually, 30 respondents who met the minimum criteria were included in the analysis. The research findings, based on a survey conducted at Senduro State Senior High School, were analyzed using statistical tests with simple regression analysis. The results indicated that there is a significant relationship between product quality and purchasing decisions for facial foam products labeled for men. In other words, the quality of the product plays a crucial role in influencing male consumers' decisions to purchase these specific facial foam products.
Keywords: Product Quality, Facial Foam