Perancangan BPAC (Basic Physical Activity Challenge) Berbasis Efek Intagram Untuk Pengguna

Smartphone

The Design of 
BPAC 
(Basic Physical ActivityChallenge) 
Based on the Instagram 
Effect for Smartphone Users

Pandemi yang terjadi pada saat ini menyebabkan adanya gaya hidup sendentari karena pembatasan kegiatan di luar

rumah. Seiring berjalannya waktu kesadaran masyarakat akan kesehatan meningkat, namun terbatas oleh pembatasan yang

ditetapkan oleh pemerintah untuk kegiatan di luar rumah yang menimbulkan kerumunan, sehingga membutuhkan media

olahraga yang dapat membantu kegiatan olahraga yang dapat dilakukan dimana saja termasuk di rumah. Penelitian ini

bertujuan untuk merancang media olahraga yang efektif, efisien dan menarik melalui media sosial yang dapat dibagikan,

produk media tersebut adalah BPAC (Basic Physical Activity Challenge) berbasis efek instagram. Penelitian ini

menggunakan metode Research and Development (R&D) yang digunakan untuk menghasilkan dan menguji keefektifan

suatu produk. Hasil dari penelitian ini berupa penjelasan perancangan BPAC (Basic Physical Activity Challenge) berbasis

efek instagram yang diujicobakan, serta respon pengguna efek (filter) BPAC (Basic Physical Activity Challenge) di platform

Instagram. Berdasarkan hasil uji coba terhadap 34 responden mengenai beberapa elemen, 82.53% menyatakan setuju bahwa

produk tersebut layak diproduksi massal.

Kata Kunci: Perancangan, Media olahraga, dan Efek Instagram

The current pandemic has led to a sedentary lifestyle due to restrictions on activities outside the home. Over time,

public awareness of health has increased, but is limited by restrictions set by the government for activities outside the home

that cause crowds, thus requiring sports media that can help sports activities that can be done anywhere including at home.

This study aims to design an effective, efficient and attractive sports media through social media that can be shared, the

media product is BPAC (Basic Physical Activity Challenge) based on the Instagram effect. This study uses the Research and

Development (R&D) method which is used to produce and test the effectiveness of a product. The results of this study are

an explanation of the design of the BPAC (Basic Physical Activity Challenge) based on the Instagram effect being tested, as

well as the user's response to the BPAC (Basic Physical Activity Challenge) effect on the Instagram platform. Based on the

results of trials on 34 respondents regarding several elements, 82.53% agreed that the product was worthy of mass

production.

Keywords: Design, Sports Media, and Instagram Effect