Penerapan Model UTAUT, Personal Innovativeness dan Perceived Financial Cost dalam penggunaan E-Learning selama Pandemi Covid-19

Application of the UTAUT , Personal Innovativeness and Perceived Financial Cost in the use of E-Learning during the Covid-19 Pandemic

This study aims to determine the behavioral intention of individuals in using E-Learning during the Covid-19 pandemic. This study applies the unified theory of acceptance and use of technology (UTAUT) model to identify behavioral intentions in the use of E-learning and to determine the effect of Personal Innovativeness and Perceived Financial Cost in the use of E-Learning during the Covid-19 pandemic. The population in this study were Class X and XI students majoring in Automated Office Management at SMK Negeri 4 Surabaya using 100 respondents using the Simple Random Sampling technique. Methods of data collection using a questionnaire. The data analysis used in this research is Structural Equation Modeling – Partial Least Square (SEM-PLS). The results of this study are the Utaut Model Performance Expectancy and Effort Expectancy have a significant effect on the use of E-learning and Personal Innovativeness in Information Technology on Performance Expectancy and Effort Expectancy in the use of E-learning and Perceived Financial Costs have no significant effect and have a negative impact on the use of E-learning. during the Covid-19 pandemic. The limitation of this study is that the proposed model was only tested at SMKN 4 Surabaya, in class X and IX students majoring in office management. The originality of this study is to measure the effect of the UTAUT model, Personal Innovativeness and Perceived Financial Cost on the use of E-learning.