DESIGNING PROMOTION VIDEO OF BATIK SENDANG DUWUR VILLAGE LAMONGAN REGENCY
Desa Sendangduwur merupakan desa wisata yang memiliki ragam kebudayaan dan kerajinan tangan. Salah satu kerajinan tangan yang populer di Desa Sendangduwur adalah seni kerajinan batik. Namun, saat pandemi berlangsung sejak tahun 2020 grafik kunjungan batik Desa Sendangduwur menurun. Selain itu, promosi yang dilancarkan oleh pihak desa terhambat karena hilangnya akun promosi dari desa. Oleh karena itu, penelitian ini memiliki tujuan untuk merancang video promosi Batik Desa Sendangduwur serta media pendukungnya. Penelitian ini menggunakan metode penelitian dan pengembangan mengikuti model Sugiyono yang sudah dimodifikasi. Hasil penelitian adalah media utama berupa video promosi yang akan diunggah pada platform YouTube menggunakan akun dari pihak Kelompok Darwis Desa Sendangduwur dengan format 1920x800 dan 59,94 frame/detik yang dikerjakan pada Adobe Priemere Pro. Video promosi tersebut berfokus pada sejarah perkembangan singkat hingga penjelasan proses hingga penjelasan macam-macam motif. Media pendukung berupa poster, instastory, social media poster dan gantungan kunci. Video promosi berguna untuk meningkatkan eksistensi pada masa pandemi serta mengembangkan promosi yang dijalankan oleh Kelompok Darwis Sendangduwur yang hanya berupa foto. Selain itu, kegunaan video promosi juga dapat memperkenalkan perkembangangan singkat, proses dan memperkenalkan macam-macam motif Batik Desa Sendangduwur.
Sendangduwur Village is a tourist village that has a variety of cultures and handicrafts. One of the popular handicrafts in Sendangduwur Village is the art of batik. However, when the pandemic lasted since 2020 the batik visit graph of Sendangduwur Village decreased. In addition, promotions launched by the village were hampered by spending on promotional accounts from the village. Therefore, this study aims to design a promotional video for Batik Sendangduwur Village and its supporting media. This study uses the research and development method of the Sugiyono model which has changed. The results of the research are the main media in the form of promotional videos that will be uploaded on the YouTube platform using an account from the Sendangduwur Village Darwis Group with a format of 1920x800 and 59.94 frames/second which is done on Adobe Priemere Pro. The promotional video focuses on a brief history of development to an explanation of the process to an explanation of various motives. Supporting media in the form of posters, instastory, social media posters and key chains. Promotional videos are useful for increasing existence during the pandemic and developing promotions run by the Sendangduwur Darwis Group which are only in the form of photos. In addition, the use of promotional videos can also introduce brief developments, processes and introduce various Batik motifs in Sendangduwur Village.