Penelitian ini dilakukan pada Bank BRI Syariah di Malang, bertujuan untuk mengetahui pengaruh faktor-faktor tersebut terhadap kinerja karyawan marketing. Analisis yang digunakan adalah analisis regresi berganda. Hasil dari uji regresi berganda diketahui bahwa Besaran Insentif berpengaruh signifikan terhadap kinerja karyawan. Gaya kepemimpinan berpengaruh signifikan terhadap kinerja karyawan. Usia tidak berpengaruh signifikan terhadap kinerja karyawan. Pendidikan tidak berpengaruh signifikan terhadap kinerja karyawan. Gender karyawan tidak berpengaruh signifikan terhadap kinerja karyawan. Lama bekerja berpengaruh signifikan terhadap kinerja karyawan. Terdapat pengaruh secara bersama-sama (simultan). Secara bersama-sama besaran insentif, gaya kepemimpinan, usia, pendidikan, gender dan lama bekerja mempengaruhi kinerja karyawan marketing Bank BRI Syariah di Malang.

Kata Kunci: Insentif, Gaya Kepemimpinan, Demografi

This research was conducted at BRI Bank Syariah in Malang, the purpose of the study was to determine the effect of incentive, leadership style, age, education, gender and the lenght of work on the performance of marketing employees. This analysis used is multiple regression analysis. The results of multiple regression tests are : the amount of incentives has a significant effect on employee performance. Leadership style has a significant effect on employee performance. The age of employees does not have a significant effect on employee performance. Gender employees have ni significant effect on employee performance. The duration of work of employees influences employe performance. There is influence together (simultaneous). Together the magnitude of incentives, leadership style, age, education, gender, and lenght of work affect the performance of marketing employees.

Keywords: Incentives, Leadership Style, and Demography