Perancangan Identitas Visual Applepea Bite
Visual Identity Design of Applepea Bite
Applepea Bite adalah produk makanan jenis camilan kueb asah yang merupakan ide praktik usaha oleh mahasiswa peserta program Wirausaha Merdeka 2023. Fokus utama pengerjaans selama program berjalan hanya produksi dan penjualan, sehingga belum mencapai komunikasi merek yang baik. Oleh karena itu, Applepea Bite membutuhkan identitas visual untuk meningkatkan citranya.
Dalam proses perancangan identitas visual ini dilakukan melalui tahapan identifikasi masalah, pengumpulan data dari hasil wawancara dan observasi, analisis data 5W+1H, konsep perancangan, proses perancangan meliputi konsep desain, visualisasi desain, desain final. Hasil karya identitas visual diterapkan melalui perancangan kemasan, penyusunan Graphic Standart Manual (GSM) serta brosur/leaflet.
Setelah melalui proses perancangan beserta penerapannya, didapatkan logo, warna, tipografi, pattern, grafis nama produk serta GSM sebagai panduan penggunaan grafis Applepea Bite. Hasil perancangan diterapkan pada beberapa media yang dibutuhkan, diantaranya label, kemasan box, kantong plastik, nota pembayaran, flyer, x banner, kaos, infografis, rak display.
Applepea Bite is a wet cake snack product which is a business practice idea by students participating in the Merdeka 2023 Entrepreneurship program. The main focus of work during the program is only production and sales, so it has not achieved good brand communication. Therefore, Applepea Bite needs a visual identity to improve its image.
In the process of designing this visual identity, it is carried out through the stages of problem identification, data collection from interviews and observations, 5W + 1H data analysis, design concept, design process including design concept, design visualization, final design. The results of the visual identity work are applied through packaging design, preparation of Graphic Standard Manual (GSM) and brochures/leaflets, among others.
After going through the design process and its application, the logo, color, typography, pattern, product name graphics and GSM as a guide to the use of Applepea Bite graphics were obtained. The design results are applied to several media needed, including labels, packaging boxes, plastic bags, payment notes, flyers, x banners, t-shirts, infographics, display shelves.