STUDI PENETAPAN ULANG TARIF ANGKUTAN KOTA AMH DI KOTA MALANG BERDASARKAN BOK, ATP DAN WTP MENGGUNAKAN SIMULASI TARIF BERBASIS WEBSITE

Study on the Reassessment of AMH City Transportation Fares in Malang City Based on BOK, ATP, and WTP Using a Web-Based Fare Determination Simulation

Sejak penetapan Perwali No 6 Tahun 2015 terjadi inflasi serta lonjakan harga suku cadang dan biaya pemeliharaan armada. Kurangnya transparansi tarif maupun informasi angkutan kota AMH serta banyaknya keluhan dari masyarakat terkait kenaikan tarif yang tidak signifikan. Tujuan dari penelitian ini adalah penetapan tarif ulang dengan menghitung nilai BOK, ATP, dan WTP, membandingkan dengan SPM Nomor 29 Tahun 2015 dan merencanakan website yang dapat memberikan informasi terkait angkutan kepada calon pengguna jasa. Hasil analisis menunjukkan bahwa nilai BOK rata – rata sebesar Rp 6.414,2 per perjalanan, ATP masyarakat berada pada kisaran Rp 1.851,00 dan WTP rata – rata mencapai Rp 7.594,00, tarif Perwali Rp 6.000,00 tarif eksisting sebesar Rp 10.000,00 dinilai melebihi nilai WTP sehingga berpotensi menurunkan jumlah penumpang. Perancangan website memuat beberapa fitur yang digunakan untuk simulasi penetapan tarif pada platform Google Sites. Tampilan website berisikan profil angkutan, tarif angkutan yang digunakan untuk simulasi tarif per kilometer, pemesanan angkutan dan artikel bacaan.

 Kata Kunci : Penetapan Ulang Tarif, BOK, ATP, WTP, Website

Since the enactment of Mayor Regulation No. 6 of 2015, there has been inflation as well as a surge in spare parts prices and fleet maintenance costs. There is a lack of transparency in rates and information on AMH city transportation, along with many complaints from the public regarding insignificant fare increases. The aim of this study is to re-set the fares by calculating the BOK, ATP, and WTP values, comparing them with SPM Number 29 of 2015, and designing a website that can provide transportation information to prospective service users. The analysis results indicate that the average BOK value is Rp 6,414.2 per trip, the public ATP is around Rp 1,851.00, and the average WTP reaches Rp 7,594.00. The Mayor Regulation fare of Rp 6,000 and the existing fare of Rp 10,000 are considered to exceed the WTP value, potentially reducing the number of passengers. The website design includes several features used for fare-setting simulations on the Google Sites platform. The website display contains transportation profiles, transportation rates used for simulating per-kilometer fares, booking transportation, and reading articles.

Keywords: Rate Reassessment, BOK, ATP, WTP, Website.