Pengembangan Modul Ajar Berbasis Pembelajaran Berdiferensiasi Pada Materi Perilaku Konsumen Kelas X Bisnis Digital SMKS Ketintang Surabaya

Development of Teaching Modules Based on Differentiated Learning on Consumer Behavior Material for Class X Digital Business SMKS Ketintang Surabaya

Pergantian kurikulum pendidikan di Indonesia menjadi kurikulum merdeka menuntut adaptasi dalam berbagai aspek kegiatan pembelajaran, seperti dalam hal penggunaan modul ajar dan strategi pembelajaran yang relevan dan sesuai dengan kurikulum yang digunakan. Penelitian ini bertujuan mengembangkan dan menilai kualitas modul ajar serta meningkatkan hasil belajar peserta didik, menggunakan model ADDIE (Analyze, Design, Development, Implementation, dan Evaluation). Subjek penelitian adalah peserta didik kelas X Bisnis Digital 2 SMKS Ketintang Surabaya. Instrumen penelitian meliputi wawancara, telaah dan validasi ahli, respon peserta didik, dan uji efektivitas produk. Analisis data dilakukan secara deskriptif kualitatif dan kuantitatif. Hasil penelitian berupa modul ajar berbasis pembelajaran berdiferensiasi dengan materi perilaku konsumen pada mata pelajaran Dasar-Dasar Pemasaran. Kelayakan produk dinilai sangat layak oleh ahli materi 83%, media 82%, dan bahasa 100%. Uji coba terbatas mendapat nilai 87,37% sangat layak dan uji coba kelompok besar 92,59% sangat layak. Efektivitas produk menunjukkan nilai 0,78, dengan kriteria efektivitas tinggi. Dengan demikian, modul ajar yang dikembangkan dapat digunakan dalam proses pembelajaran.

The change of the education curriculum in Indonesia to an independent curriculum requires adaptation in various aspects of learning activities, such as in terms of using teaching modules and learning strategies that are relevant and in accordance with the curriculum used. This study aims to develop and assess the quality of teaching modules and improve student learning outcomes, using the ADDIE model Analyze, Design, Development, Implementation, and Evaluation. The research subjects were students of class X Digital Business 2 SMKS Ketintang Surabaya. The research instruments included interviews, expert review and validation, student responses, and product effectiveness tests. Data analysis was carried out descriptively qualitative and quantitative. The results of the research are in the form of teaching modules based on differentiated learning with consumer behavior material in Marketing Basics subjects. The feasibility of the product was assessed as very feasible by material experts 83%, media 82%, and language 100%. The limited trial scored 87.37% very feasible and the large group trial 92.59% very feasible. Product effectiveness showed a value of 0.78, with high effectiveness criteria. The teaching module developed can be used in the learning process.