PENGELOLAAN TRADISI LARUNG SESAJI DALAM MENGUATKAN PARIWISATA BERBASIS BUDAYA (Studi Kasus Upacara Larung Sesaji Di Sarangan, Kecamatan Plaosan, Kabupaten Magetan)

MANAGEMENT OF THE LARUNG SESAJI TRADITION IN STRENGTHENING CULTURE-BASED TOURISM (Case Study of the Larung Sesaji Ceremonyin Sarangan, Plaosan District, Magetan Regency)

Telaga Sarangan terkenal dengan tradisi tahunannya yaitu Larung Sesaji. Tradisi tersebut diselenggarakan secara rutin satu kali dalam setahun, tepatnya pada hari Jumat Pon bulan Ruwah menurut kalender Jawa. Penelitian ini bertujuan menganalisis pengelolaan tradisi Larung Sesaji dalam menguatkan pariwisata berbasis budaya di Sarangan, Kecamatan Plaosan, Kabupaten Magetan dengan fokus pada tiga aspek utama, yaitu aspek tradisi, aspek lingkungan, serta aspek sosial ekonomi. 

Penelitian ini menggunakan jenis deskriptif kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi non partisipatif, wawancara mendalam, serta studi dokumentasi arsip dan literatur yang relevan. Jumlah informan pada penelitian ini ada 8 yaitu, Kepala Kelurahan Sarangan, Ketua Panitia, Ketua Karang Taruna, Tokoh Adat, Pelaku Usaha Speedboat, Pelaku Usaha Kuda, Pedagang, serta Pamong Budaya dari Dinas Kebudayaan dan Pariwisata Kabupaten Magetan. Data yang diperoleh kemudian dianalisis menggunakan model interaktif Miles dan Huberman yang mencakup tahap pengumpulan data, reduksi data, penyajian data, serta penarikan kesimpulan atau verifikasi.

Hasil penelitian menunjukkan aspek tradisi pada Larung Sesaji mencerminkan rasa syukur masyarakat Sarangan atas keberadaan Telaga Sarangan, penghormatan kepada leluhur, dan permohonan doa yang dilambangkan melalui bahan sesaji. Pelaksanaan tradisi ini melibatkan tokoh adat serta Karang Taruna. Di sisi aspek lingkungan, terdapat kolaborasi berbagai pihak dalam menjaga keseimbangan tradisi dan lingkungan melalui himbauan, edukasi, kerjasama dengan Kelompok Swadaya Masyarakat (KSM), serta rencana kedepannya penggunaan kuesioner. Secara sosial sebagai penguatan identitas budaya melalui keterlibatan Karang Taruna, semangat gotong royong, serta tradisi makan bersama. Pada aspek ekonomi terdapat kerjasama antara masyarakat dengan Dinas Kebudayaan dan Pariwisata Kabupaten Magetan terbukti berdampak secara berkelanjutan malalui peningkatan jumlah kunjungan wisatawan.

Kata kunci: Pengelolaan, Larung Sesaji, Pariwisata Berbasis Budaya, Telaga Sarangan.

Sarangan Lake is famous for its annual tradition of offerings (Larung Sesaji). This tradition is held routinely once a year, precisely on Friday Pon in the month of Ruwah according to the Javanese calendar. This study aims to analyze the management of the tradition of offerings (Larung Sesaji) in strengthening culture-based tourism in Sarangan, Plaosan District, Magetan Regency, focusing on three main aspects: tradition, environment, and socio-economic aspects.

 This study uses a qualitative descriptive type with a case study approach. Data collection techniques include non-participatory observation, in-depth interviews, and studies of archival documentation and relevant literature. The number of informants in this study was 8, namely, the Head of Sarangan Village, the Head of the Committee, the Head of the Youth Organization, Traditional Leaders, speedboat entrepreneurs, horse entrepreneurs, traders, and Cultural Officials from the Culture and Tourism Office of Magetan Regency. The data obtained were then analyzed using the interactive model of Miles and Huberman which includes the stages of data collection, data reduction, data presentation, and drawing conclusions or verification.

The results of the study indicate that the traditional aspects of the Larung Sesaji reflect the gratitude of the Sarangan community for the existence of Lake Sarangan, respect for ancestors, and prayer requests symbolized through the offerings. The implementation of this tradition involves traditional leaders and the Youth Organization (Karang Taruna). On the environmental side, there is collaboration between various parties in maintaining the balance of tradition and the environment through appeals, education, cooperation with Community Self-Help Groups (KSM), and future plans to use questionnaires. Socially, it strengthens cultural identity through the involvement of Karang Taruna, the spirit of mutual cooperation, and the tradition of eating together. On the economic aspect, there is cooperation between the community and the Magetan Regency Culture and Tourism Office which has proven to have a sustainable impact through an increase in the number of tourist visits.

Keywords: Management, Larung Sesaji, Culture-Based Tourism, Lake Sarangan.