Pengaruh Work Motivation dan Digital Culture Terhadap Work Productivity Melalui Work Engagement pada Karyawan PT. Pegadaian Kantor Cabang Sidoarjo

The Influence of Work Motivation and Digital Culture on Work Productivity Through Work Engagement in Employees of Limited Liability Company Pegadaian Sidoarjo Branch Office

Penelitian ini bertujuan untuk mengukur dan menganalisis pengaruh work motivation dan digital culture terhadap work productivity melalui work engagement pada Karyawan PT. Pegadaian Kantor Cabang Sidoarjo. Penelitian ini merupakan penelitian kausal yang menggunakan penerapan pendekatan kuantitatif, dengan populasi yang terdiri dari 64 karyawan dan sampel sebanyak 55 karyawan. Adapun analisis data dalam riset ini mengaplikasikan SEM-PLS dengan kontribusi perangkat lunak SmartPLS 4.0.

Hasil dari riset ini membuktikan bahwa work motivation berpengaruh positif signifikan terhadap work productivity, work motivation berpengaruh positif signifikan terhadap work engagement, digital culture berpengaruh positif signifikan terhadap work productivity, digital culture berpengaruh positif signifikan terhadap work engagement, work engagement berpengaruh positif signifikan terhadap work productivity, work engagement memediasi hubungan antara work motivation dan work productivity, dan work engagement memediasi hubungan antara digital culture dan work productivity.

Kata Kunci: work motivation, digital culture, work productivity, work engagement

This research aims to measure and analyze the influence of work motivation and digital culture on work productivity through work engagement among PT employees. Pawnshop Sidoarjo Branch Office. This research is causal research that uses a quantitative approach, with a population consisting of 64 employees and a sample of 55 employees. The data analysis in this research applies SEM-PLS with the contribution of SmartPLS 4.0 software.

The results of this research prove that work motivation has a significant positive effect on work productivity, work motivation has a significant positive effect on work engagement, digital culture has a significant positive effect on work productivity, digital culture has a significant positive effect on work engagement, work engagement has a significant positive effect on work productivity , work engagement mediates the relationship between work motivation and work productivity, and work engagement mediates the relationship between digital culture and work productivity.

Keywords: work motivation, digital culture, work productivity, work engagement