PENGARUH TRANSFORMASI DIGITAL DAN WORKPLACE EFFECTIVENESS TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR DI BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KOTA SURABAYA

The Effect of Digital Transformation and Workplace Effectiveness on Organizational Citizenship Behavior: A Case Study at Surabaya Personnel and Human Development Agency

Penelitian ini bertujuan untuk menguji pengaruh transformasi digital dan workplace effevtiveness terhadap organizational citizenship behavior (OCB) di Badan Kepegawaian dan Pengembangan Sumber Daya Manusia kota Surabaya.  Penelitian ini menggunakan  desain survei cross-sectional dengan pendekatan kuantitatif. Sebanyak 62 pegawai Badan Kepegawaian dan Pengembangan  Sumber Daya Manusia Kota Surabaya (BKPSDM Surabaya) dilibatkan sebagai responden. Mereka dipilih dengan menggunakkan teknik vulnerative sampling. Pengumpulan data dilakukan dengan menggunakan kusesioner dengan metode skala Likert enam poin yang terdiri dari pengukuran ketiga variabel. Data dianalisis menggunakan statistik deskriptif dan regresi linier berganda untuk   menggambarkan  persepsi transformasi digital, workplace effevtiveness dan organizational  citizenship behavior dan mengungkapkan korelasi ketiaga variabel. Hasil penelitian menunjukkan bahwa persepsi transformasi digital, workplace effevtiveness dan organizational  citizenship behavior pegawai BKPSDM berada dalam kategori sangat tinggi (Swanson's Q=Q4). Temuan lain menunjukkan bahwa transformasi digital dan workplace effevtiveness mempengaruhi pembentukan  organizational  citizenship behavior pegawai. 

Kata Kunci: BKPSDM Surabaya, transformasi digital,  workplace effevtiveness, organizational  citizenship behavior

This study aimed to examine the effect of digital transformation and workplace effectiveness on organizational citizenship behavior. This study used cross-sectional survey research design with quantitative research approach to address the objectives. There were sixty-two employees of Surabaya personnel and human development agency (BKPSDM Surabaya) involved as the respondents. They were chosen using voluntary sampling technique. Data were collected using a questionnaire with six-point Likert’s scaling method comprising of measuring the three variables. Data were then analyzed using descriptive statistics and multiple linear regression to portray the depiction of employees’ perceived digital transformation, workplace effectiveness, and organizational citizenship behavior and to reveal the correlational nexus between variables. Results showed that employees’ perceived digital transformation, workplace effectiveness, and organizational citizenship behavior were in a very high category (Swanson’s Q = Q4). Another finding showed that digital transformation and workplace effectiveness affected the formation of organizational citizenship behavior.

Keywords: BKPSDM Surabaya, digital transformation, organizational citizenship behavior, workplace effectiveness