Perancangan Identitas Visual Bella Salon untuk Perempuan Usia 16-40 Tahun
Visual Identity Design for Bella Salon Targeting Women Aged 16–40 Years
Didirikan pada tahun 2022 oleh seorang penyandang disabilitas tuli bernama Bella Ornella, Bella Salon merupakan usaha jasa kecantikan di Cluring, Banyuwangi, yang belum memiliki identitas visual terstandar sehingga belum mampu merepresentasikan karakter usaha secara konsisten dan profesional. Penelitian ini bertujuan merancang identitas visual Bella Salon yang sesuai dengan karakter usaha serta target audiens perempuan usia 16–40 tahun. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan Design Thinking melalui tahapan empathize, define, ideate, prototype, dan test, serta dianalisis menggunakan kerangka 5W1H. Hasil perancangan menghasilkan logo Bella Salon, pemilihan warna dan tipografi, serta Graphic Standard Manual (GSM) sebagai pedoman penerapan identitas visual pada berbagai media. Rancangan ini diharapkan dapat membantu Bella Salon tampil lebih profesional, konsisten, mudah dikenali di tengah persaingan usaha jasa kecantikan.
Established in 2022 by Bella Ornella, a deaf entrepreneur with a disability, Bella Salon is a beauty service business located in Cluring, Banyuwangi, that has not yet developed a standardized visual identity, resulting in an inability to consistently and professionally represent its brand character. This study aims to design a visual identity for Bella Salon that reflects the business's character and appeals to its target audience of women aged 16–40 years. The research employed a qualitative method using the Design Thinking approach, consisting of the empathize, define, ideate, prototype, and test stages, supported by 5W1H analysis. The design process resulted in the development of Bella Salon's logo, color palette, typography, and a Graphic Standard Manual (GSM) as a guideline for implementing the visual identity across various media. The proposed visual identity is expected to help Bella Salon present a more professional and consistent brand image while improving its recognizability within the competitive beauty service industry.