ANALISIS KINERJA DAN STRATEGI BERDASARKAN ANALISIS SWOT DALAM UPAYA MENINGKATKAN KUALITAS PELAYANAN PADA SHOES AND CARE SURABAYA

Riset ini dilaksanakan bertujuan guna menganalisis usaha shoes and care berdasarkan  analisis SWOT. Teknik yang dipakai dalam riset ini memakai metode kualitatif. Dalam riset ini, pengumpulan data dilaksanakan dengan cara interview yang dianalisis menggunakan SWOT dengan berbantukan tabel IFE dan EFE usaha. Jenis data yaitu data primer. Hasil riset ini yakni didapatkan nilai 3,28  untuk analisis SWOT. Pencucian serta perawatan sepatu dalam dunia organisasi terjadi peeningkatan dalam sector sales, assets profit dan kombinasi ketiganya. Berdasarkan analisis dalam riset ini didapatkan jika bisnis shoes and care Surabaya menempati posisi di kuadran I (satu) yakni strategi agresif.

This research was conducted with the aim of analyzing the shoes and care business based on a SWOT analysis. The technique used in this research uses qualitative methods. In this research, data collection was carried out by means of interviews which were analyzed using SWOT with the help of IFE and EFE tables of business. The type of data is primary data. The results of this research are obtained a value of 3.28 for the SWOT analysis. Washing and caring for shoes in the organizational world there is an increase in the sales sector, assets profit and a combination of the three. Based on the analysis in this research, it is found that the shoes and care business in Surabaya occupies a position in quadrant I (one), namely the aggressive strategy.