PERANCANGAN BRANDING INFERNO FLAG FOOTBALL DI SURABAYA

THE DESIGN OF THE FLAG FOOTBALL INFERNO BRANDING ON SURABAYA

PERANCANGAN BRANDING

INFERNO FLAG FOOTBALL DI SURABAYA

Nama                                    : Alfandion Herwanda

NIM                                       : 17020163013

Program Studi                   : D3

Jurusan                                 : Desain Grafis

Fakultas                               : Bahasa dan Seni

Nama Lembaga                 : Universitas Negeri Surabaya

Pembimbing 1                   : Muh Ariffudin Islam, S.Sn., M.Sn

                Dunia olahraga saat ini banyak digemari oleh seluruh masyarakat khususnya di kalangan anak muda, maka Inferno Flag Football sebagai tim olahraga flag football tentu saja sangat membutuhkan adanya identitas dalam timnya. Permasalahan yang dikaji adalah merancang sebuah identitas tim yang menarik dan juga.

                Dengan melakukan observasi secara langsung dan melakukan wawancara serta dokumentasi terhadap anggota tim Inferno beserta perancangan analisis SWOT (Strength, Weakness, Opportunity, Threat) agar dalam mengidentifikasi data branding Inferno Flag Football bisa menghasilkan karya desain item-item sebuah identitas tim seperti logo Inferno, GSM (Graphic Standard Manual), merchandise yang berkaitan dengan Inferno dan lain-lain.

Di dalam tugas akhir ini, dijabarkan dalam lima bab sehingga diharapkan hasil karya tugas akhir ini bisa menjadikan Inferno Flag Football  dapat berkembang dan juga dikenal oleh seluruh masyarakat khususnya anak muda.

Kata Kunci : Perancangan, branding, flag football, olahraga

ABSTRACT

THE DESIGN OF THE

FLAG FOOTBALL INFERNO BRANDING ON SURABAYA

Name                                      : Alfandion Herwanda

Student ID                            : 17020163013

Study program                     : D3

Subject                                   : Graphic Design

Faculty                                  : Bahasa dan Seni

Name of Institution             : Surabaya State University

Counselor 1                          : Muh Ariffudin Islam, S.Sn., M.Sn

                The world of sports is currently favored by the whole community especially among young people, so Inferno Flag Football as a flag football sports team certainly needs an identity in its team. The problem studied is designing an interesting and also team identity.

By conducting direct observation and interviewing and documenting Inferno team members and the design of the SWOT analysis (Strength, Weakness, Opportunity, Threat) in order to identify Inferno Flag Football branding data can produce design items for a team identity such as the Inferno logo, GSM (Graphic Standard Manual), merchandise related to Inferno and others.

In this final project, it is spelled out in five chapters so that it is hoped that the work of this final project can make Inferno Flag Football develop and is well known to the entire community, especially young people.

Keywords: Design, branding, flag football, sports