RETORIKA PERSUASIF DALAM VIDEO INSTAGRAM @KEMENKES.RI “INI YANG HARUS KAMU KETAHUI SOAL VAKSINASI COVID-19”

Persuasive Rhetoric In @Kemenkes.RI Instagram Video "This Is What You Should Know About Covid-19 Vaccination"

Pandemi Covid-19 telah melanda Indonesia sepanjang tahun 2021 sehingga menyebabkan segala kondisi ekonomi negara terganggu serta menimbulkan banyaknya presepsi atau pemikiran masyarakat terkait segala upaya yang dilakukan oleh pemerintah dalam mengatasi masa pandemi Covid-19 ini, termasuk salah satunya yakni vaksinasi Covid-19. Ditengah segala kesimpangsiuran informasi yang beredar tentang vaksinasi Covid-19 maka masyarakat membutuhkan sumber edukasi yang tentunya dapat dengan mudah diakses ditengah kondisi pandemi yang membatasi mobilitas. Akun instagram @Kemenkes.RI menjadi salah satu sumber edukasi yang di dalamnya memuat segala informasi terkait edukasi vaksinasi Covid-19 di Indonesia. Penelitian ini bertujuan (1) untuk mendapat gambaran konstruksi retorika persuasif dalam video instagram @Kemenkes.RI (2) mengkaji retorika persuasif yang terdapat dalam video instagram @Kemenkes.RI berjudul “Ini Yang Harus Kamu Ketahui Soal Vaksinasi Covid-19” berupa analisis kalimat dan kata yang mengandung diksi dan gaya bahasa retorika persuasif. Teori yang digunakan dalam penelitian ini yakni teori Aristoteles (Forensik, Deliberatif, dan Demonstratif) yang menjadi acuan untuk menganalisis gaya bahasa persuasif dalam menguraikan isi dan makna yang ada didalamnya. Metode yang digunakan dalam penelitian ini yakni deskriptif dan jenis penelitian kualitatif. Sumber data diambil dari video instagram @Kemenkes.RI berjudul “Ini Yang Harus Kamu Ketahui Soal Vaksinasi Covid-19”. Teknik pengumpulan data berupa dokumentasi, teknik simak, dan teknik catat.Teknik analisis data dilakukan melalui teknik reduksi data. Hasil dari penelitian ini menunjukkan bahwa terdapat tiga jenis retorika persuasif yakni retorika forensik, retorika deliberatif, dan retorika demonstratif dalam video instagram @Kemenkes.RI “Ini Yang Harus Kamu Ketahui Soal Vaksinasi Covid-19”.

Kata Kunci : Retorika Persuasif, Video, Instagram.

The Covid-19 pandemic has hit Indonesia throughout 2021, causing all the country's economic conditions to be disrupted and causing many public perceptions or thoughts regarding all the efforts made by the government in overcoming the Covid-19 pandemic, including one of them, namely the Covid-19 vaccination. In the midst of all the confusing information circulating about the Covid-19 vaccination, the public needs educational resources which of course can be easily accessed in the midst of a pandemic that limits mobility. The @Kemenkes.RI Instagram account is a source of education which contains all information related to Covid-19 vaccination education in Indonesia. This study aims (1) to get an overview of the construction of persuasive rhetoric in the @Kemenkes.RI Instagram video (2) to examine the persuasive rhetoric contained in the @Kemenkes.RI Instagram video entitled "This is What You Should Know About Covid-19 Vaccination" in the form of sentence analysis. and words that contain diction and persuasive rhetorical style. The theory used in this study is Aristotle's theory (Forensic, Deliberative, and Demonstrative) which is the reference for analyzing persuasive language styles in outlining the content and meaning in it. The method used in this research is descriptive and the type of qualitative research. The data source was taken from the Instagram video of @Kemenkes.RI entitled "This is What You Should Know About Covid-19 Vaccination". Data collection techniques are in the form of documentation, listening techniques, and note-taking techniques. Data analysis techniques are carried out through data reduction techniques. The results of this study indicate that there are three types of persuasive rhetoric, namely forensic rhetoric, deliberative rhetoric, and demonstrative rhetoric in the @Kemenkes.RI Instagram video "This is What You Should Know About Covid-19 Vaccination"