Pengaruh student attitude dan social presence terhadap penggunaan ChatGPT pada mahasiswa dengan menggunakan Technology Acceptance Model (TAM)

THE EFFECT OF STUDENT ATTITUDE AND SOCIAL PRESENCE ON THE USE OF CHATGPT IN STUDENTS USING THE TECHNOLOGY ACCEPTANCE MODEL (TAM

Penelitian ini bertujuan untuk memberikan analisis mengenai pengaruh student attitude terhadap perceived usefulness ChatGPT, pengaruh social presence terhadap perceived ease of use ChatGPT, pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention ChatGPT pada mahasiswa Dengan menggunakan technology acceptance model (TAM). Penelitian ini dilakukan pada mahasiswa program studi Pendidikan Administrasi Perkantoran dengan jumlah sampel 156 dari jumlah populasi 731 mahasiswa yang ditentukan dengan menggunakan tabel krejcie dengan taraf signifikasi 0,05. Teknik analisis data yang digunakan pada penelitian ini Structured Equation Modelling -Generalized Structured Component Analysis (SEM-GSCA) pada pengolahannya menggunakan aplikasi GSCA pro. Hasil penelitian yang di ambil menyatakan bahwa Student Attitude memiliki pengaruh positif terhadap Perceived Usefulness. Social Pressence memiliki pengaruh positif terhadap Perceived Ease of use. Perceived usefulness dan Perceived Ease of Use memiliki pengaruh positif terhadap Behavioral intention. Penelitian ini memberi wawasan terhadap teknisi ChatGPT mengenai penerimaan sistem dalam mempengaruhi niat pengguna melalui sistem yang menyediakan Perceived Usefulness dan Perceived ease of use.

kata kunci : TAM, ChatGPT, Student Attitude, Social Pressence.

This study aims to provide an analysis of the influence of student attitude on the perceived usefulness of ChatGPT, Influence of social presence on the social presence of ChatGPT, the influence of perceived usefulnes and perceived ease of use on the behavioral intention of ChatGPT on college student. this study was conducted on student of the Office Administration Education study program with a sample size of 156 from a population of 731 student determined using krejcie table with a significance level 0,05. The data analyzed technique that used in this study uses Stuctured Equation Modeling – Generalized Structured Component Analysis (SEM-GSCA) in processing using the GSCA pro application. The result of the research taken state that Student Attitude has a positive influence on Perceived Usefulness. Social presence has positive influence on Perceived Ease of Use. Perceived Usefulness and Perceived Ease of use has positive influence on Behavioral Intention. This research provides insight into ChatGPT technicians regarding system acceptance in influencing user intentions by providing a system that has Perceived Usefulness and Perceived ease of Use factors.

Keywords : TAM, ChatGPT, Student Attitude, Social presence.