KAJIAN TINGKAT POTENSI WISATA UNTUK PENGEMBANGAN DESA WISATA ANDUNGBIRU KECAMATAN TIRIS KABUPATEN PROBOLINGGO

Abstrak

Desa wisata Andungbiru merupakan destinasi wisata yang terletak di Kecamatan Tiris Kabupaten Probolinggo. Desa wisata Andungbiru telah ditetapkan sebagai desa wisata melalui Peraturan Bupati No. 22 tahun 2018 bersama dengan 28 desa wisata lainnya. Seiring perkembangannya, desa wisata Andungbiru telah menawarkan atraksi wisata yang beragam berupa atraksi agrowisata kebun teh, river tubing, dan wisata candi kedaton dengan harapan dapat menarik sebanyak-banyaknya jumlah kunjungan wisatawan. Namun upaya tersebut belum sesuai dengan apa yang diharapkan. Jumlah wisatawan masih tergolong rendah sehingga perlu adanya identifikasi faktor-faktor potensi wisata yang dimiliki oleh desa wisata Andungbiru guna sebagai pedoman arah pengembangan yang lebih baik. Tujuan penelitian ini yaitu untuk mengetahui tingkat potensi desa wisata Andungbiru, Kecamatan Tiris, Kabupaten Probolinggo. Jenis penelitian ini yaitu deskriptif kuantitatif. Sampel yang digunakan yaitu 90 orang wisatawan dan 70 orang masyarakat Desa Andungbiru yang dipilih secara accidental sampling. Sampel selanjutnya ialah seluruh pengelola Desa wisata Andungbiru sebanyak 15 orang. Data didapatkan melalui observasi, kuesioner, wawancara dan dokumentasi. Analisis data menggunakan teknik skoring dengan skala likert. Hasil penelitian menunjukkan bahwa potensi desa wisata Andungbiru termasuk dalam potensi tinggi. Tingginya potensi tersebut didukung oleh faktor-faktor yang mempunyai kategori sangat tinggi pada daya tarik atraksi dan motivasi pengelola, kategori tinggi pada sarana prasarana dan Sumber Daya Manusia, namun masih tergolong dalam kategori rendah pada faktor aksesbilitas dan partisipasi masyarakat.

Kata Kunci: Desa Wisata, Pengembangan, Kunjungan Wisatawan, Potensi

Abstract

Andungbiru tourist village is a tourist destination located in Tiris District, Probolinggo Regency. Andungbiru tourism village has been designated as a tourism village through Regent Regulation no. 22 of 2018 along with 28 other tourist villages. Along with its development, the tourist village of Andungbiru has offered various tourist attractions in the form of agro-tea garden attractions, river tubing, and Kedaton temple tours with the hope of attracting as many tourists as possible. However, these efforts have not been in accordance with what was expected. The number of tourists is still relatively low, so it is necessary to identify the tourism potential factors owned by the Andungbiru tourism village to serve as guidelines for better development directions. The purpose of this study is to determine the potential level of Andungbiru tourism village, Tiris District, Probolinggo Regency. This type of research is descriptive quantitative. The sample used was 90 tourists and 70 people from Andungbiru Village who were selected by accidental sampling. The next sample is all managers of the Andungbiru tourist village of 15 people. Data was collected through observation, questionnaires, interviews and documentation. Data analysis used a scoring technique with a Likert scale. The results showed that the potential of the Andungbiru tourism village was included in the high potential. The high potential was supported by factors that had a very high category in the attractiveness of attractions and manager motivation, high category in infrastructure and human resources, but still classified in the low category on the factors of accessibility and community participation.

Keywords: Tourism Village, Development, Tourist Visits, Potential