PENGEMBANGAN USER INTERFACE PADA LANDING PAGE WICARAKU SEBAGAI MEDIA PENGENALAN TERAPI GANGGUAN BERBICARA

DEVELOPMENT OF USER INTERFACE ON WICARAKU LANDING PAGE AS A MEDIA INTRODUCTION TO SPEECH DISORDER THERAPY

Landing page Wicaraku memiliki masalah dalam memberikan informasi dan usability bagi user. Pengembangan landing page Wicaraku bertujuan menghasilkan prototipe User Interface (UI). Pengembangan UI ini menggunakan metode pendekatan Design Thinking oleh Kelley & Brown (2018) dengan teknik analisis data Miles & Huberman yang berfokus terhadap pendekatan kualitatif. Proses pengembangan diawali dengan mengumpulkan data primer dan sekunder melalui observasi, kuesioner, usability test, SUS, analisa kompetitor, dan studi literatur untuk kemudian dianalisis. Data mengenai masalah yang dihadapi user digunakan sebagai dasar dalam pembentukan solusi perancangan fitur, user flow, hingga perancangan prototipe. Pengembangan prototipe kemudian diujicobakan terhadap user untuk mengevaluasi hambatan dan masalah yang dihadapi user, sehingga dilakukan perbaikan. Pengembagan ini menghasilkan desain prototipe intuitif landing page Wicaraku yang memberikan pengalaman dan kemudahan optimal bagi user dalam mencapai tujuannya dengan 79.1 SUS Score yang didapatkan melalui uji pascapengembangan.

Kata Kunci : Terapi Wicara, Design Thinking, Prototipe UI, Pengembangan, Landing Page.

Wicaraku landing page has problems in providing information and usability for users. The development of the Wicaraku landing page aims to produce a User Interface (UI) prototype. This UI development uses the Design Thinking approach method by Kelley & Brown (2018) with Miles & Huberman data analysis techniques that focus on qualitative approaches. The development process begins with collecting primary and secondary data through observation, questionnaires, usability tests, SUS, competitor analysis, and literature studies to be analyzed. Data about the problems faced by users is used as a basis for forming feature design solutions, user flow, and prototype design. The prototype development was then tested on users to evaluate the obstacles and problems faced by users, so that improvements were made. This development resulted in the design of an intuitive prototype of the Wicaraku landing page that provides optimal experience and convenience for users in achieving their goals with a 79.1 SUS Score obtained through post-development testing.

Keywords: Speech Therapy, Design Thinking, UI Prototype, Development, Landing Page.