PENGARUH PENDAPATAN DAN GAYA HIDUP TERHADAP POLA KONSUMSI MASYARAKAT MUSLIM DI SURABAYA SELAMA MASA PANDEMI COVID-19 DITINJAU DARI PERSPEKTIF ETIKA KONSUMSI DALAM ISLAM

THE INFLUENCE OF INCOME AND LIFESYTLE ON CONSUMPTION PATTERN OF MUSLIM COMMUNITY IN SURABAYA DURING THE COVID-19 PANDEMIC PERIOD IN THE PERSPECTIVE OF CONSUMPTION ETHICS IN ISLAM

Pandemi Covid-19 memberikan dampak cukup besar di berbagai bidang lingkup masyarakat tak terkecuali sosial-ekonomi. Pola konsumsi masyarakat muslim lebih mengutamakan kebutuhan dibandingkan keinginan. Meningkatnya pendapatan sesorang menyebabkan jumlah kebutuhan barang yang digunakan ikut bertambah. Sehingga, dengan meningkatnya tingkat pendapatan maka kualitas barang yang dikonsumsi juga bertambah. Pola konsumsi masyarakat juga dapat dipengaruhi oleh gaya hidup seseorang, tingkat konsumsi yang tinggi cenderung dimiliki oleh sesorang dengan gaya hidup mewah. Tujuan riset ini guna mencari tahu dampak pendapatan juga gaya hidup terhadap pola konsumsi. Riset ini ialah riset kuantitatif menggunakan gaya riset eksplanatori kausal. Menggunakan populasi warga muslim Surabaya dan sampelnya jamaah sholat di masjid besar tiap kecamatan dengan banyaknya sampel sejumlah 100 responden yang didapat melalui teknik random sampling. Teknik pengambilan data menggunakan kuesioner, yang outputnya dianalisa menggunakan regresi linier berganda. Hasil riset ini ialah pendapatan dan pola hidup berpengaruh terhadap pola konsumsi masyarakat muslim di Surabaya ketika masa pandemi covid-19.

Kata Kunci : pendapatan, gaya hidup, pola konsumsi masyarakat muslim

The Covid-19 pandemic has had a considerable impact on various sectors of people's lives, including socio-economic interactions. The consumption pattern of the muslim community prioritizes needs over wants. An increase in a persons income causes the number of goods used to increase as well. So that with the increase in the level of income, the quality of the goods consumed also increases. Peoples consumption patterns can also be influenced by a persons lifestyle, a high level of consumption tends to be owned by someone with a luxurious lifestyle. The purpose of this study was to determine the effect of income and lifestyle on consumption patterns. This research is a quantitative research with a causal explanatory research design. With a population of Muslims in Surabaya and the sample is the the congregation of Friday at the big mosques of each sub-district with a sample size of 100 respondents obtained by random sampling technique. The data collection technique used a questionnaire, the results of which were analyzed by multiple linear regression. The results of this study show that income and lifestyle affect the consumption patterns of the Muslim community in Surabaya during the COVID-19 pandemic.