PENGARUH OVERCONFIDENCE, RISK TOLERANCE, RETURN,  FINANCIAL LITERACY, FINANCIAL TECHNOLOGY  TERHADAP KEPUTUSAN INVESTASI YANG DILAKUKAN OLEH MAHASISWA SURABAYA 

THE INFLUENCE OF OVERCONFIDENCE, RISK TOLERANCE, RETURN, FINANCIAL LITERACY, AND FINANCIAL TECHNOLOGY ON INVESTMENT DECISIONS MADE BY STUDENTS IN SURABAYA.

Penelitian ini mengkaji tentang keputusan investasi pada Mahasiswa di Kota Surabaya, serta menganalisis hubungan antara Overconfidence, Risk Tolerance, Return,  financial Literacy, dan Financial Technology terhadap keputusan investasi. Objek penelitian ini adalah kalangan Mahasiswa di kota Surabaya dan teknik pengumpulan data menggunakan Teknik purposive sampling. Total responden yang diperoleh adalah 210 dengan menyebarkan kuisioner secara online. Penelitian ini bersifat konkuslif kasualitas dan teknik analisis Structural Equation Modeling (SEM) pada software AMOS versi 24. Hasil penelitian ini menunjukkan bahwa Risk Tolerance, Return,  financial Literacy, dan Financial Technology berpengaruh signifikan positif terhadap keputusan investasi, sedangkan Overconfidence tidak berpengaruh terhadap keputusan investasi. Kajian ini dapat menjadi refrensi yang bermanfaat bagi berbagai pihak, khususnya investor dimana sebaiknya selalu bertindak dan bersikap baik dalam hal pangambilan keputusan saat berinvestasi di pasar modal.

This research examines investment decisions among students in Surabaya City and analyzes the relationship between Overconfidence, Risk Tolerance, Return, Financial Literacy, and Financial Technology on investment decisions. The research subjects are students in Surabaya City, and data collection is done using purposive sampling technique. A total of 210 respondents were obtained by distributing online questionnaires. This research is of a causal-conclusive nature, and the Structural Equation Modeling (SEM) analysis technique is employed using AMOS software version 24. The results of this study indicate that Risk Tolerance, Return, Financial Literacy, and Financial Technology have a significant positive influence on investment decisions, while Overconfidence does not have an impact on investment decisions. This study can serve as a useful reference for various parties, especially investors, as it emphasizes the importance of making informed and rational decisions when investing in the capital market.