ANALISIS PENGARUH VISUAL LITERACY SKILLS, SELF-MOTIVATION DAN SELF-MANAGEMENT TERHADAP DESIGN THINKING SKILLS DAN ART WORK DENGAN MODEL PERSAMAAN STRUKTURAL

ANALYSIS OF THE INFLUENCE OF VISUAL LITERACY SKILLS, SELF-MOTIVATION AND SELF-MANAGEMENT ON DESIGN THINKING SKILLS AND ART WORK WITH STRUCTURAL EQUATION MODEL

Penelitian ini bertujuan untuk menganalisis pengaruh visual literacy skills, self motivation, dan self management terhadap design thinking skills dan art work mahasiswa desain. Penelitian ini termasuk ke dalam penelitian expost de facto yang menggunakan metode penelitian kuantitatif menggunakan survei. Teknik pengambilan data visual literacy skills dan design thinking skills menggunakan tes tulis, sedangkan self motivation, self management dan design thinking skills menggunakan angket dengan teknik survey. Evaluasi karya menggunakan observasi karya melalui lembar penilaian. Sebanyak 250 mahasiswa program studi Desain Grafis dan Komunikasi Visual di Surabaya menjadi responden dalam penelitian ini. Hasil dari pengumpulan data kemudian dilakukan pengujian model struktural dengan SEM PLS. Hasil analisis adalah adanya pengaruh yang signifikan antara visual literacy skills dengan artwork secara penuh apabila dimediasi oleh design thinking skills. Design thinking skills juga memediasi secara sebagian hubungan antara self-management dengan artwork dan hubungan antara self motivation dengan artwork mahasiswa desain grafis/komunikasi visual. Pendidikan Desain Grafis/Komunikasi Visual sebaiknya tidak hanya berfokus pada hasil akhir (artwork), tetapi juga pada proses desain berupa penerapan langkah-langkah design thinking secara sistematis dengan mempertimbangkan visual literacy skills, self-management dan self-motivation.

Kata-kata kunci:  design thinking skills, visual literacy, self motivation, self management, art work.

This study aims to analyze the influence of visual literacy skills, self-motivation, and self-management on design thinking skills and artwork of design students. This study is included in expost de facto research that uses quantitative research methods using surveys. The data collection technique for visual literacy skills and design thinking skills uses a written test, while self-motivation, self-management and design thinking skills use a questionnaire with a survey technique. Evaluation of the work uses work observation through an assessment sheet. A total of 250 students of the Graphic Design and Visual Communication study program in Surabaya became respondents in this study. The results of the data collection were then tested for a structural model with SEM PLS. The results of the analysis are that there is a significant influence between visual literacy skills and artwork in full when mediated by design thinking skills. Design thinking skills also partially mediate the relationship between self-management and artwork and the relationship between self-motivation and artwork of graphic design/visual communication students. Graphic Design/Visual Communication Education should not only focus on the final result (artwork), but also on the design process in the form of implementing design thinking steps systematically by considering visual literacy skills, self-management and self-motivation.