PENGARUH PERSONAL ATTITUDE, SUBJECTIVE NORM DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA DIMODERASI ENTREPRENEURSHIP EDUCATION

THE EFFECT OF PERSONAL ATTITUDE, SUBJECTIVE NORM AND PERCEIVED BEHAVIORAL CONTROL ON STUDENTS ENTREPRENEURIAL INTENTION MODERATED BY ENTREPRENEURSHIP EDUCATION

ABSTRAK

PENGARUH PERSONAL ATTITUDE, SUBJECTIVE NORM DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA DIMODERASI ENTREPRENEURSHIP EDUCATION

Nama                 : Khusnul Fatimah

NIM                    : 21080554034

Program Studi    : S1 Pendidikan Ekonomi

Jurusan              : Pendidikan Ekonomi

Fakultas             : Fakultas Ekonomika dan Bisnis

Nama Lembaga : Universitas Negeri Surabaya

Pembimbing       : Amirusholihin, M.Sc.

Penelitian ini dilatarbelakangi oleh rendahnya jumlah wirausahawan muda lulusan sarjana di Indonesia. Hal ini mendorong pentingnya memahami faktor-faktor yang mempengaruhi entrepreneurial intention di kalangan mahasiswa. Dengan menggunakan pendekatan Theory of Planned Behavior penelitian ini bertujuan untuk menganalisis pengaruh personal attitude, subjective norm dan perceived behavioral control terhadap entrepreneurial intention dimoderasi entrepreneurship education. Penelitian ini menggunakan metode kuantitatif dan dilakukan terhadap mahasiswa di Indonesia. Sampel penelitian berjumlah 400 responden yang dipilih menggunakan teknik purposive sampling. Data yang diperoleh dianalisis menggunakan software SmartPLS 4. Hasil penelitian menunjukkan: (1) Personal attitude berpengaruh positif terhadap entreprenurial intention, (2) Subjective norm berpengaruh positif terhadap entreprenurial intention, (3) Perceived behavioral control tidak berpengaruh positif terhadap entreprenurial intention (4) Entrepreneurship education memperkuat pengaruh positif personal attitude terhadap entrepreneurial intention (5) Entrepreneurship education memperkuat pengaruh positif subjective norm terhadap entrepreneurial intention (6) Entrepreneurship education memperkuat pengaruh negatif perceived behavioral control terhadap entrepreneurial intention. Penelitian ini memberikan kontribusi teoritis dalam penguatan Theory of Planned Behavior dalam konteks kewirausahaan, serta implikasi praktis bagi institusi pendidikan tinggi untuk merancang program kewirausahaan yang menekankan pembentukan sikap positif dan lingkungan sosial yang mendukung, serta mendorong pendekatan pembelajaran yang lebih aplikatif dan berbasis pengalaman.

Kata kunci: personal attitude, subjective norm, perceived behavioral control, entrepreneurial intention, entrepreneurship education

ABSTRACT

THE EFFECT OF PERSONAL ATTITUDE, SUBJECTIVE NORM AND PERCEIVED BEHAVIORAL CONTROL ON STUDENTS ENTREPRENEURIAL INTENTION MODERATED BY ENTREPRENEURSHIP EDUCATION

Name                  : Khusnul Fatimah

NIM                     : 21080554034

Study Program   : S1 Economic Education

Department        : Economic Education

Faculty               : Faculty of Economics and Business

Institution Name : Surabaya State University

Supervisor          : Amirusholihin, M.Sc.

This research is motivated by the low number of young entrepreneurs who are graduates in Indonesia. This encourages the importance of understanding the factors that influence entrepreneurial intention among students. By using the Theory of Planned Behavior approach, this study aims to analyze the influence of personal attitude, subjective norm and perceived behavioral control on entrepreneurial intention moderated by entrepreneurship education. This study uses a quantitative method and was conducted on students in Indonesia. The research sample consisted of 400 respondents selected using purposive sampling techniques. The data obtained were analyzed using SmartPLS 4 software. The results of the study showed: (1) Personal attitude has a positive influence on entrepreneurial intention, (2) Subjective norm has a positive influence on entrepreneurial intention, (3) Perceived behavioral control does not have a positive influence on entrepreneurial intention (4) Entrepreneurship education strengthens the positive influence of personal attitude on entrepreneurial intention (5) Entrepreneurship education strengthens the positive influence of subjective norm on entrepreneurial intention (6) Entrepreneurship education strengthens the negative influence of perceived behavioral control on entrepreneurial intention. This research provides theoretical contributions in strengthening the Theory of Planned Behavior in the context of entrepreneurship, as well as practical implications for higher education institutions to design entrepreneurship programs that emphasize the formation of positive attitudes and supportive social environments, as well as encouraging more applied and experience-based learning approaches.

Keywords: personal attitude, subjective norm, perceived behavioral control, entrepreneurial intention, entrepreneurship education