Music plays an important role as a medium of expression and is able to
unite many groups of people. In addition to chanting tones and lyrics,
musicians can also introduce their music through album covers. The album cover
is designed to match the vision and image of the songs on the album.
This research was motivated by the need for an album cover design for the
album Man of Standing from the band Deruh. Deruh is a band from Lamongan with
dream pop genre. As an effort to promote Deruh's latest album, a visual
communication design is needed that is in accordance with the content and image
of the album, as well as the band's musical style.
Sources of data in this study, derived from interviews with Deruh band
personnel, as well as secondary data and literature studies. This design
process begins with processing data using the SWOT analysis method, followed by
the design method applying design thinking.
This design applies a psychedelic style to every visual element in the
album cover to represent sadness, sadness, and grief which are the vision or
image of the album. Then there are items that resemble tarot which function to
make album covers have an interesting characteristic.
The results of this design are in the form of a Man of Standing album
design in the form of a CD and other visual elements inside, as well as a
mockup for implementing digital media platforms.
Keywords: Design, Psychedelic, Album Cover, Deruh Band.