Pengaruh Harga dan Citra Merek terhadap minat beli thrifting shop di kalangan mahasiswa aktifj urusan pendidikan ekonomi 

The Effect of Price and Brand Image on the intention to buy a thrifting shop among active students majoring in economics education

Penelitian ini di lakukan untuk mengatahui pengaruh harga terhadap minat beli thrifting shop dan pengaruh citra merek terhadap minat beli thrifitng shop di kalangan mahasiswa aktif jurusan pendidikan ekonomi Universitas Negeri Surabaya. Populasi penelitian ini mahasiswa aktif jurusan pendidikan ekonomi angkatan 2019 sampai 2022. Sampel yang di gunakan adalah 92 mahasiswa aktif jurusan pendidikan ekonomi dengan dipilih menggunakan teknik purposive sampling. Teknik analisis data menggunakan regresi linier berganda .

                Hasil penelitian menjelaskan bahwa secara parisal salah satu variabel tidak berpengaruh terhadap variabel dependen, yaitu variael harga (X1) tidak mempengaruhi minat beli thrifiting shop sedangkan variael citra merek (X2) terdapat pengaruh terhadap minat beli (Y). Serta hasil penelitian menjelaskan bahwa secara simultan terdapat pengaruh harga dan citra merek terhadap minat beli thrifting shop .

This study was conducted to determine the effect of price on buying interest in thrifting shops and the effect of brand image on buying interest in thrifitng shops among active students majoring in economic education at Surabaya State University. The population of this study is active students majoring in economic education from 2019 to 2022. The sample used was 92 active students majoring in economic education by being selected using purposive sampling technique. Data analysis techniques using multiple linear regression             

                The results of the research explain that partially one of the variables does not affect the dependent variable, namely the price variable (X1) does not affect buying interest through thrifting shop while the brand image variable (X2) has an influence on buying interest (Y). As well as the results of the study explain that simultaneously there is an influence of price and brand image on buying interest thrifting shop.