Pengaruh Creative Tourist Experience, Travel Motivation dan Perceived Risk Terhadap Revisit Intention Pada Wisata Edukasi Secara Virtual 

The Influence Of Creative Tourist Experience, Travel Motivation and Perceived Risk On Revisit Intention In Virtual Educational Tourism

The development of the progress of tuerism potential is currently increasing with the emergence of tourist changes in attacting tourist. Tourism managers are required to be able to provide tourist comfort to maintain the popularity of tourism even during a pandemic. Some tourism managers during the pandemic offer virtual educational tours. This study aims to analyze the effect of creative tourist experience, travel motivation and perceived risk on revisit intention. This research uses nonprobability sampling and judgmental sampling methode to target respondents. The respondent is someone who was visited the Surabaya Zoo virtually during the Covid-19 pandemic, with a vulnerable age of 13-50 years as many as 200 respondents. The data analysis technique used multiple regression. The results of this study indicate that creative tourist experience and travel motivation have significant effect on revisit intention. Meanwhile, perceived risk has no significant effect on revisit intention.

Keywords: creative tourist experience, travel motivation, perceived risk, revisit intention, virtual