Analisis Studi Kelayakan Bisnis Islam Pada Pengembangan Produk Baru (Studi Kasus Produk Sabun Oatmeal Soap Is An Natural, Eco Friendly Body Cleanser)

Analysis of Islamic Business Feasibility Study on New Product Development (Case Study of Oatmeal Soap Is An Natural, Eco Friendly Body Cleanser)

Indonesia, sebagai negara beriklim tropis, menghadapi berbagai masalah kesehatan kulit yang menjadi perhatian masyarakat. Menurut laporan CNN Indonesia, (2021) beberapa masalah kulit lebih sering dialami oleh wanita dibandingkan pria. Masalah kulit yang paling umum di Indonesia meliputi jerawat, kulit kering, kulit kusam, panu, kudis, hingga penyakit serius seperti kusta atau lepra. Berdasarkan penelitian (Pratiwi, 2024), sekitar 60% perempuan di Indonesia mengeluhkan masalah kulit kusam, pori-pori besar, dan jerawat. Meskipun demikian, Indonesia telah mencapai kemajuan dalam menangani penyakit kulit serius seperti kusta. Produk pengembangan baru Sabun Oatmeal Eco- Freiendly Body Cleanser dapat memberikan solusi untuk mengatasi penyakit kulit, serta bahan dan kemasan produk yang alami dan ramah lingkungan. Tujuan serta manfaat penelitian ini digunakan untuk menganalisis kelayakan bisnis islam pada pengembangan produk baru. Adapun penulis memilih menggunakan metode kualitatif dengan menguji keayakan dari Sabun Oatmeal sebagai objek penelitian pada upaya pencegahan penyakit kulit, merawat kulit serta menjaga kelestarian lingkungan dengan penggunaan bahan alami. Pengumpulan data dalam penelitian ini dilakukan melalui wawancara kepada narasumber. Hasil analisis kelaykan bisnis ilsam di uji dari 5 aspek yaitu aspek pasar, aspek produk, aspek finansial, aspek sosial dan lingkungan, aspek pengembangan. Berdasarkan hasil analisis kualitatif dapat disimpulkan bahwa rencana pengembangan produk baru Sabun Oatmeal berdasarkan perspektif konsumen muslim layak untuk dijalankan. 

Kata Kunci : Analisis Kelayakan Bisnis Islam, Kesehatan kulit, Pengembangan Produk Baru, Manfaat Oatmeal.

Indonesia, as a tropical country, faces various skin health problems that are of concern to the public. According to a report by CNN Indonesia, (2021) some skin problems are more commonly experienced by women than men. The most common skin problems in Indonesia include acne, dry skin, dull skin, scabies, and serious diseases such as leprosy or leprosy. Based on research (Pratiwi, 2024), around 60% of women in Indonesia complain of dull skin, large pores, and acne. Despite this, Indonesia has made progress in dealing with serious skin diseases such as leprosy. The new development product Eco-Friendly Oatmeal Body Cleanser Soap can provide solutions to overcome skin diseases, as well as natural and environmentally friendly product ingredients and packaging. The purpose and benefits of this research are used to analyze the feasibility of Islamic business in new product development. The author chose to use a qualitative method by testing the feasibility of Oatmeal Soap as the object of research on efforts to prevent skin diseases, care for the skin and preserve the environment with the use of natural ingredients. Data collection in this study was carried out through interviews with sources. The results of the ilsam business feasibility analysis were tested from 5 aspects, namely market aspects, product aspects, financial aspects, social and environmental aspects, development aspects. Based on the results of qualitative analysis, it can be concluded that the development plan of the ilsam business is feasible.