STRATEGI HUMAS KELURAHAN KETINTANG DALAM MENSOSIALISASIKAN PROGRAM KALIMASADA GUNA MENINGKATKAN PELAYANAN PUBLIK

KETINTANG PUBLIC RELATIONS STRATEGY IN SENDING THE KALIMASADA PROGRAM TO IMPROVE PUBLIC SERVICES

    Penelitian ini bertujuan guna mengetahui strategi humas kelurahan Ketintang dalam mensosialisasikan program Kalimasada guna meningkatkan pelayanan publik. Obyek penelitian kali ini yaitu lingkungan kelurahan Ketintang, kecamatan Gayungan, kota Surabaya. Penelitian kali ini menggunakan Jenis penelitian kualitatif dengan melalui pendekatan penelitian deskriptif kualitatif dan teknik purposive sampling dalam pengambilan subjek penelitian. Teknik pengambilan data yang digunakan pada penelitian kali ini melalui tahap observasi, wawancara dan dokumentasi. Guna mempertegas hasil penelitian maka digunakan teknik keabsahan data melalui triangulasi data dan triangulasi metode dengan melalui tahap analisis data hasil dengan melalui reduksi data, display data dan verifikasi data.

     Hasil penelitian menjelaskan bahwa secara umum strategi humas kelurahan Ketintang dalam mensosialisasikan program Kalimasada menghasilkan dampak positif dengan ditandai peningkatan jumlah warga yang mengurus Adminduk melalui program Kalimasada meskipun belum maksimal, sehingga hasil daripada strategi humas dalam mensosialisasikan program Kalimasada tersebut mampu meningkatkan pelayanan publik yang dibuktikan dengan semakin mudah dan cepat warga dalam mengurus Adminduk karena telah mengenal program Kalimasada yang telah disosialisasikan kelurahan Ketintang.

     This study aims to determine the public relations strategy for the Ketintang sub-district in socializing the Kalimasada program in order to improve public services. The object of this research is the Ketintang village environment, Gayungan sub-district, Surabaya city. This research uses qualitative research with a qualitative descriptive research approach and purposive sampling techniques in selecting research subjects. The data collection technique used in this study was through the stages of observation, interviews and documentation. In order to reinforce the research results, data validity techniques are used through data triangulation and method triangulation by going through the results data analysis stage by going through data reduction, data display and data verification.

     The results of the study explained that in general the public relations strategy for the Ketintang sub-district in socializing the Kalimasada program had a positive impact with a marked increase in the number of residents managing Adminduk through the Kalimasada program even though it was not optimal, so that the results of the public relations strategy in socializing the Kalimasada program were able to improve public services as evidenced by the increasing it is easy and fast for residents to take care of Adminduk because they are familiar with the Kalimasada program which has been socialized to the Ketintang sub-district.

Keywords: Public Relations Strategy, Socialization, Kalimasada Program, Public Service.