ANALISIS STRATEGI PENGEMBANGAN UMKM MEBEL UMKM ARTHA WIGUNA DI DESA BAKULAN KECAMATAN TEMAYANG, KABUPETEN BOJONEGORO

STRATEGY ANALYST FOR THE DEVELOPMENT OF UMKM FURNITURE MSME ARTHA WIGUNA IN BAKULAN VILLAGE, TEMAYANG DISTRICT, BOJONEGORO DISTRICT

Menganalisis strategi pengembangan bisnis industri mebel UMKM Artha Wiguna dari tahun 2005 sampai sekarang. Kondisi lingkungan internal dan eksternal merupakan faktor yang dapat mengubah keadaan suatu perusahaan. Alat untuk menunjang strategi pengembangan bisnis Artha Wiguna UMKM Furniture khususnya analisis SWOT. Karena analisis SWOT yang berbasis logika  dapat memaksimalkan kekuatan  dan peluang, sekaligus meminimalkan kelemahan  dan ancaman.

Masalah yang diteliti dalam tesis ini adalah:

1) Bagaimana strategi pengembangan bisnis pada industri  UMKM mebel Artha Wiguna? 2) Analisis SWOT strategi pengembangan bisnis industri UMKM mebel Artha Wiguna? Tujuan dari penelitian ini adalah untuk mengetahui strategi pengembangan bisnis beserta analisis SWOT terhadap strategi pengembangan bisnis pada industri furniture.Metode penelitian menggunakan metode kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data meliputi wawancara, observasi, dan catatan. Untuk memvalidasi data, peneliti menggunakan triangulasi.  Penelitian ini menghasilkan kesimpulan sebagai berikut:1) Strategi pengembangan usaha UMKM Furniture Artha Wiguna terhambat oleh faktor internal antara lain sistem kerja yang buruk. Pesaing menawarkan produk serupa, berganti pemasok, beralihnya minat pembeli ke furnitur berbahan lain. 2) Analisis SWOT strategi pengembangan usaha UMKM Artha Wiguna Furniture. Anda dapat menerapkan strategi yang diperoleh dari matriks SWOT, khususnya: Strategi SO,mulai mencoba menciptakan produk baru dengan menggunakan kemajuan teknologi canggih.

Kata kunci : Strategi Pengembangan Usaha, Analisis SWOT Mebel UMKM Artha  Wiguna.

Analyzing the business development strategy of the UMKM Artha Wiguna furniture industry from 2005 until now. Internal and external environmental conditions are factors that can change the situation of a company. Tools to support Artha Wiguna UMKM Furniture's business development strategy, especially SWOT analysis. Because a logic-based SWOT analysis can maximize strengths and opportunities, while minimizing weaknesses and threats.

The problems studied in this thesis are:

 1) What is the business development strategy in the Artha Wiguna MSME furniture industry? 2) SWOT analysis of the business development strategy for the Artha Wiguna furniture MSME industry? The aim of this research is to determine business development strategies along with a SWOT analysis of business development strategies in the furniture industry.

 The research method uses qualitative methods with descriptive research type. Data collection techniques include interviews, observations, and notes. To validate the data, researchers used triangulation. This research concluded that: 1) Artha Wiguna Furniture's UMKM business development strategy experienced obstacles due to internal factors including a poor work system. Don't develop new products. Production output did not increase. There are no financial reports. Marketing activities are not yet widespread. There are also external factors such as technological complexity in the production of furniture from other materials, competitors offering similar products, changes in suppliers, buyers' interest in switching to furniture from other materials. 2) SWOT analysis of Artha Wiguna Furniture's MSME business development strategy. You can apply the strategies obtained from the SWOT matrix, in particular SO Strategy:began trying to create new products using advanced technological advances.

Keywords: Business development strategy, SWOT analysis, Artha Wiguna MSME furniture industry