Pengaruh Electronic Money, Gaya Hidup Dan Pengendalian Diri Terhadap Perilaku Konsumsi Islam
The impact of electronic money, lifestyle and self control towards Islamic consumption
Penelitian ini bertujuan untuk mengetahui pengaruh electronic money, gaya hidup dan pengendalian diri terhadap pola perilaku konsumsi islam generasi Y dan Z di kota Surabaya. Pola perilaku konsumsi islam diukur dengan enam prinsip dasar konsumsi dalam islam. Metode penelitian yang digunakan yaitu kuantitatif deskriptif. Sampel penelitian ditetapkan sebanyak 150 responden dengan menggunakan rumus Malhotra. Pengumpulan data menggunakan angket dengan metode purposive sampling dan menggunakan skala guttman. Analisis data menggunakan analisis regresi probit menggunakan aplikasi Stata 14. Hasil penelitian menunjukkan bahwa variabel electronic money memiliki nilai marginal effect sebesar -9,5% maka probabilitas tidak sesuai pola perilaku konsumsi islami , variabel gaya hidup memiliki nilai sebesar -9% yang berarti probabilitas tidak sesuai pola perilaku konsumsi islam dan variabel pengendalian diri memiliki nilai sebesar 17% maka probabilitas sesuai dengan pola perilaku konsumsi islam.
This study was aimed to reveal the impact of electronic money, lifestyle and self control towards Islamic consumption behaviour pattern of Y and Z generation in Surabaya. The behaviour pattern of Islamic consumption was measured by 6 basic principles of consumption in Islam. Descriptive quantitative was applied as the research method. This study took 150 respondents as the research sample by using the formula of Malhotra. The data was collected by using questionnaire along with purposive sampling method and guttman scales. Then, probit regression analysis using the application of Stata 14 was occupied as the data analysis. It was resulted that the variable of electronic money had a marginal effect value of -9,5% so that the probability was not correspond to the Islamic consumption behaviour pattern whereas the variable of life style had a value of -9% which meant that the probability was not correspond to Islamic consumption behaviour pattern and the variable of self control indicated a value of 17% so that the probability matched with Islamic consumption behaviour pattern.