PENGEMBANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEBSITE UNTUK PENGELOLAAN DATA DAN ASPIRASI WALI MURID DI SDIT GHILMANI

DEVELOPMENT OF A WEBSITE-BASED CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INFORMATION SYSTEM FOR MANAGING PARENTS DATA AND ASPIRATIONS AT SDIT GHILMANI 

Penelitian ini bertujuan untuk mengembangkan sistem informasi Customer Relationship Management (CRM) berbasis website untuk mendukung pengelolaan data dan aspirasi wali murid di SDIT Ghilmani Surabaya. Dalam praktiknya, interaksi antara pihak sekolah dan wali murid menjadi salah satu kunci keberhasilan dalam meningkatkan mutu layanan pendidikan. Namun, sistem pengelolaan data dan penyampaian aspirasi yang masih dilakukan secara manual menimbulkan berbagai kendala, seperti keterbatasan akses data, kurangnya efisiensi dalam pengelolaan informasi, serta tidak optimalnya pemanfaatan data untuk pengembangan program sekolah. Sebagai solusi, dikembangkan sistem CRM berbasis website menggunakan framework Laravel dan basis data MySQL, dengan pendekatan model Waterfall yang mencakup tahapan analisis kebutuhan, perancangan, implementasi, pengujian dan penanganan aspirasi, serta penyampaian informasi program sekolah secara terpusat dan terstruktur. Hasil pengujian sistem menggunakan metode blackbox menunjukkan bahwa seluruh fungsi berjalan dengan baik sesuai kebutuhan. Selain itu, uji kepuasan pengguna menunjukkan skor rata-rata di atas 4,00 pada skala 1-5, dengan aspek kecepatan tanggapan terhadap aspirasi memperoleh nilai tertinggi sebesar 4,53. Temuan ini menunjukkan bahwa sistem CRM yang dikembangkan mampu meningkatkan efektivitas komunikasi dua arah antara sekolah dan wali murid, serta mempermudah pengelolaan data secara digital. Dengan demikian, sistem ini memberikan kontribusi positif dalam meningkatkan kualitas layanan pendidikan dan loyalitas wali murid terhadap sekolah. Kata kunci: Sistem Informasi, Customer Relationship Management (CRM), Laravel, Aspirasi Wali Murid, SDIT Ghilmani, Website.

This study aims to develop a website-based Customer Relationship Management (CRM) information system to support the management of parents’ data and aspirations at SDIT Ghilmani Surabaya. In practice, the interaction between the school and parents plays a key role in improving the quality of educational services. However, the current manual system for managing data and conveying aspirations presents various challenges, such as limited data access, low efficiency in information management, and suboptimal use of data for developing school programs. As a solution, a web-based CRM system was developed using the Laravel framework and MySQL database, applying the Waterfall model which includes the stages of requirement analysis, system design, implementation, testing, and centralized handling of aspirations and dissemination of school program information. System testing using the blackbox method shows that all functions operate correctly according to requirements. Additionally, the user satisfaction test resulted in an average score above 4.00 on a scale of 1 to 5, with the highest score of 4.53 in the aspect of responsiveness to aspirations. These findings indicate that the developed CRM system successfully enhances effective two-way communication between the school and parents and facilitates digital data management. Therefore, the system contributes positively to improving the quality of educational services and strengthening parents’ loyalty to the school. Kata kunci: Information System, Customer Relationship Management (CRM), Laravel, Parents Apirations, SDIT Ghilmani, Website.